About the role
<p>Are you passionate about how CTV, agencies, and omnichannel video are reshaping modern advertising? Join Smartly to define and scale the next phase of our AI-powered platform across CTV and social.</p> <p>As Smartly expands its omnichannel video and DSP ecosystem, we are looking for a Product Marketing Lead to own a critical growth pillar: leading end-to-end CTV go-to-market across agencies and brand advertisers, and defining and scaling Smartly’s global agency value proposition across CTV and social.</p> <p>This role also operates as a senior leader within Product Marketing, driving high-impact initiatives and elevating GTM standards across the organization. It is a highly strategic, global position at the intersection of video innovation, agency strategy, and enterprise commercialization.</p> <h2><strong>In this role, you will:</strong></h2> <h3><strong>Own CTV Go-to-Market Across Segments</strong></h3> <ul> <li>Lead the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers<br><br></li> <li>Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video<br><br></li> <li>Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs.<br><br></li> <li>Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams.<br><br></li> <li>Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly’s broader AI Orchestration vision.<br><br></li> <li>Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints.</li> </ul> <h3><strong>Drive Strategic Leadership Within Product Marketing</strong></h3> <ul> <li>Lead high-priority, cross-functional initiatives within the PMM organization<br><br></li> <li>Raise the bar on launch rigor, commercial accountability, and GTM excellence<br><br></li> <li>Mentor and influence across PMM and cross-functional stakeholders<br><br></li> <li>Contribute to flagship company narratives, major launches, and industry moments<br><br></li> <li>Step into adjacent strategic initiatives as business priorities evolve<br><br></li> </ul> <h2><strong>What we’re looking for:</strong></h2> <ul> <li>10–14 years of experience, including 7–9+ years in Product Marketing (B2B SaaS / AdTech / MarTech)<br><br>