Sr Manager, Website Strategy & Operations

About Copado

Copado is the #1 DevOps Platform for Salesforce and the Cloud. We harness the power of native CI/CD and Robotic Testing to drive digital transformation for 1,000+ of the most innovative brands on the planet — from Coca-Cola to eBay to Volkswagen. Our low-code platform unites non-technical admins and pro-code developers on the same system and empowers enterprises to scale end-to-end software delivery across multi-cloud environments.

The impact on your business? 20X faster releases, 94% fewer production bugs and 46% more Salesforce ROI. The impact on your team? No more late nights, weekend war rooms or stressful release days.

Role Overview

The Web Strategy & Operations Senior Manager is responsible for the strategic vision, planning, and management of the website, ensuring it is a central driver of brand growth and business objectives. This role manages the web team, oversees the website roadmap, and collaborates across departments to deliver a high-performing, user-friendly site. They will focus on long-term development, content planning, innovation, and aligning web projects with company goals—while also bringing hands-on front-end development expertise to accelerate execution and troubleshooting.

Key Responsibilities

Strategic Vision & Planning

• Develop and own the website roadmap, prioritizing initiatives to support Paid, Organic, and Owned channel growth.

• Drive the long-term vision for the website, ensuring alignment with product roadmap, product marketing content, branding, user experience, and business goals.

• Own and oversee the website's architecture, ensuring scalability, flexibility, and alignment with business needs and user expectations.

• Collaborate with stakeholders to design and enhance user journeys for key market segments.

• Research and propose innovative web strategies to improve website performance and engagement.
  

Hands-On Web Implementation

• Provide direct support for front-end development, troubleshooting, and rapid prototyping, especially in CMS tools like Webflow or other relevant platforms.

• Collaborate closely with designers and developers to implement UI/UX improvements and landing page optimizations.

• Ensure high-quality execution of visual and interactive design elements across devices and browsers.

• Use HTML, CSS, and light JavaScript to support agile updates or enhancements when needed.
  

Team Leadership & Project Management

• Lead, mentor, and empower the web team, fostering collaboration and accountability.

• Manage external partners and agencies to ensure high-quality deliverables.

• Establish and enforce SLAs for web development projects and updates.

• Oversee the creation and execution of web projects, ensuring on-time delivery and quality outputs.
  

Collaboration & Communication

• Partner with the Growth Marketing Manager (WEB) to align optimization, SEO and performance efforts with the website’s overall strategy.

• Work with cross-functional teams (e.g., content, creative, and demand gen) to create cohesive web experiences.

• Act as the primary liaison for stakeholders, ensuring project requirements and timelines are clear.
  

Governance & Continuous Improvement

• Define and maintain best practices for web standards, accessibility, and usability.

• Regularly review and refine the website to ensure it remains cutting-edge, user-friendly, and aligned with business goals.

• Work with the Website Optimization and Performance Manager to monitor key performance metrics (traffic, engagement, and user satisfaction) to identify areas for improvement.
  

Key Performance Indicators (KPIs)

• Delivery of website roadmap milestones on time and within scope.

• Improvement in website engagement metrics (e.g., bounce rate, session duration).

• Stakeholder satisfaction with web projects and updates.

• Adoption of innovative web strategies or features (e.g., launch of new tools).
  

Qualific