Sr. Marketing Paid Media Specialist

Overview:

 

 

Job Description Summary:

 

Manages develops and maintains website content, optimizes user experience, implements SEO strategies, analyzes data to drive traffic, and collaborates with marketing team for online campaigns.

 

Job Description:

 

Essential Functions:

• Develops digital marketing strategies for web campaigns.
• Manages website content and updates to ensure accuracy and relevance.
• Analyzes web traffic and user engagement data to optimize marketing efforts.
• Collaborates with cross-functional teams to align web initiatives with overall marketing goals.
• Implements SEO best practices to improve website visibility and ranking.
• Monitors and reports on key performance indicators to track the success of web marketing initiatives.

Education Requirement:

Bachelor's Degree in Communications, Marketing, or related field, required.

Licensure Requirement:

(not specified)

Certifications:

(not specified)

Skills:

• Ability to plan, organize, and analyze as it relates to project planning and management.
• Ability to work under stress imposed by deadlines and multiple projects.
• Effective analytical skills with ability to drive meaningful actions from large data sets.
• Familiarity with Internet development applications.
• Effective written, oral and electronic communication and interpersonal skills.
• Ability to work independently under minimal supervision while maintaining confidential information.

Experience:

• Three years of experience in the interactive marketing communications field, preferred.
• Healthcare experience, preferred.

Physical Requirements:

OCCASIONALLY: Lifting / Carrying: 0-10 lbs, Standing, Walking

FREQUENTLY: Computer skills, Decision Making, Hand use: grasping, gripping, turning, Problem solving, Repetitive hand/arm use, Sitting

CONTINUOUSLY: Audible speech, Color vision, Depth perception, Hearing acuity, Interpreting Data, Peripheral vision, Seeing – Far/near

Additional Physical Requirements performed but not listed above:

(not specified)

 

 

"The above list of duties is intended to describe the general nature and level of work performed by individuals assigned to this classification. It is not to be construed as an exhaustive list of duties performed by the individuals so classified, nor is it intended to limit or modify the right of any supervisor to assign, direct, and control the work of employees under their supervision. EOE M/F/Disability/Vet"