Senior Manager, Cobrand Enablement Strategy & Planning

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The US Consumer Marketing Enablement Team (MET) delivers omni-channel marketing campaigns as part of our broader US Consumer business objective to scale acquisition, increase customer engagement, and accelerate revenue momentum.

The Senior Manager of Cobrand Enablement Strategy and Planning will report to the Director of Marketing Enablement Operations & Strategy. This individual will be responsible for the centralized campaign planning and strategy of bringing cobrand marketing initiatives to market, assessing operational feasibility and capacity management. The role will lead the end-to-end project execution management across a team of over 120 marketers, with a focus on product launches, compliance updates, and cross-channel coordination.  They will partner closely with cross-functional teams like the broader Marketing Enablement Team (MET), Strategy & Go-to-Market, Marketing Transformation, Enterprise Comms and MarTech Experiences (ECMX), Prospect, Partner, Customer Growth Marketing (PPCG), Loyalty Marketing, among others. A successful Sr. Manager has strong communication skills, excels in building strong partnerships, and has a passion for bringing structure and order to complex, creative projects.

Key Responsibilities:

• Campaign Planning: Liaise with key strategy and operations partners to understand planned US Consumer product implementations, while voicing any operational risk concerns; play an active role aligning cross-functional partners to those plans and educating them on our goals

• Project Management: Develop detailed and sequenced marketing execution plans, including resource allocation, timelines, and milestones while actively managing changes to project scope, schedule, and resourcing

• Process Innovation: Implement net-new broadscale marketing strategies – evaluating goals, investigating enablement limitations, and developing new processes for successful launch. Additionally, partner with marketing operations teams to innovate marketer experiences.

• Compliance Enablement: Coordinate execution plans for standard cross-channel compliance updates, ensuring 100% adherence; perform proactive risk management for each project to minimize unexpected risks

• Coordinate internal resour