Senior Director of Creative

About Hone

Hone is a modern hormone optimization and longevity company that makes it easy for men to get back their energy, focus, and confidence. Over the past year we have become the largest online clinic in the country with operations in over 40 states.

Our mission is to empower men to take back control of their well-being and feel like themselves again, all from the comfort of home. Our vision is to live in a world where age isn’t a limit.

Since launching in March 2020, we have helped tens of thousands of men test their hormones and connect with leading hormone optimization specialists all over the country. We are quickly expanding into additional therapeutic areas and women’s care.

The Role

You are passionate about helping people get back to feeling their best and believe that the current healthcare system is failing us.

You want to be part of the fastest-growing men’s healthcare company in the country.

You are excited about working in a booming, new marketing arena, and innovation is at the core of your being.

You are a people person who loves to make new friends and collaborate with different teams.

Hone is looking for a Senior Director of Creative to join our team. As a creative leader who has analytical chops, you are responsible for devising and executing the evolution of our brand expression as we scale into new therapeutic categories and women’s care. You must thrive in a fast-paced environment that requires excelling in an unstructured setting and thinking outside the box.

Requirements

● Ideate and manage the execution of Hone’s creative vision that speaks to a generation of men and women who are looking for wellness solutions that make them feel like the best version of themselves (live their best life)

● Manage the brand’s visuals, voice, and tone across the social, web, and real-life events

● Devise and execute a new website layout that increases conversion and makes Hone’s value proposition more clear

● Work with the growth marketing team to build high-quality creatives to drive lower customer acquisition costs

● Work with the brand marketing team to build a fast-moving content iteration engine that makes culturally relevant content that owns current social conversations

● Build a brand narrative that can marry hard clinical data, complex clinical care that involves many touchpoints, the growing pro-active stance to wellness, and has cultural significance while retaining some bite

● Ensure the brand maintains consistency across multiple platforms and channels and feels like the multiple initiatives that are being launched are coming from a single source

● Manage a team of designers to aid in brand vision efforts

● Constantly scan and update Hone’s competitive viewpoint based on market learnings

Qualifications

● 10+ years of creative experience, ideally in a fast growth start-up environment or just a killer portfolio of work that speaks for itself

● Test and learn mindset with strong analytical + creative skills

● Incredibly strong understanding of brand construction

● Demonstrated attention to detail and problem-solving skills

● Organized multitasker

● Effective communicator

● Ability to work autonomously and collaboratively

● Must be a self-starter that looks for opportunities for improvement regularly

Benefits

● Competitive salary, equity, and career development opportunities.

● Health, dental, and vision insurance plan coverage.

● Budget for the technology tools you need — whether a laptop, monitor, or special software.

● We’re remote and plan to embrace it moving forward

● Company vacations and get together to build community

● Generous vacation and sick days