Director, Product Marketing

HeartFlow, Inc. is a medical technology company transforming the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-based, non-invasive cardiac test called the HeartFlow Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. It offers physicians a completely novel way to diagnose and treat cardiac patients. Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.   HeartFlow is a VC-backed, pre-IPO company that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 200,000 patients worldwide. 

The Product Marketing Director is part of the HeartFlow commercial organization and will report directly to the VP Marketing. The job will focus on planning, developing, and executing the marketing strategy of our product portfolio and future product launches to drive commercial results for HeartFlow. This position will be based in Mountain View, CA but qualified candidates who are working remotely will also be considered.

Job Responsibilities:
The job scope of the Director of Product Marketing encompasses FFRct and RoadMap Analysis product marketing activities to achieve the following: 

•  Develop a commercial strategy for our product portfolio including FFRct and RoadMap and Plaque analyses to increase utilization of HeartFlow products and drive competitive advantages
• Develop comprehensive strategic and tactical plans for marketing initiatives, future product launches and promotional campaigns that align with the company's priorities.
• Understand the patient journey and key stakeholders' needs, customize HeartFlow value propositions and key messages to various stakeholders, and build targeted marketing initiatives to drive results.
• Understand barriers-to-adoption, and ability to impact and breakdown the barriers to maximize success at the account level
•  Collaborate with Marketing Communications to build and execute the omnichannel strategy, including digital marketing and conventions, to reach out target customer segments.
• Coordinate with Medical Affairs to identify and influence podium presentations at crucial conferences
• Collaborate with Sales Training to build content for continued education of the salesforce.
•  Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results.
•  Closely manage timelines across all activities to drive execution.
•  Set metrics to measure the effectiveness of the marketing programs.

Ideal Background Will Include:

• Experience in driving a new disruptive technology from launch to standard-of-care
• Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results
• Experience translating complex clinical evidence and health economics data to support value proposition and build commercial messaging
• Experience in marketing a product portfolio
• Experience in close collaboration with cross-functional team and sales organization to drive campaign execution
• Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators
•  Prior experience launching products

Skillset Requirements:

• Proven ability to establish/set marketing strategy and drive execution
• Critical and analytical thinking to solve business challenges
• Expertise in best-in-class marketing tools, programs, and initiatives
• Outstanding project and people management, organization, and leadership skills
• Self-motivated, entrepreneurial, able to contribute both individually and as a leader
• Excellent presentation, written, and verbal communication skills
• Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results

 Educational Requirements and Work Experience:

• Bachelor's Degree in a related field, preferably business or science. MBA strongly preferred.
•  A dynamic leader with at least 8 years of experience in marketing or market development  (B2B healthcare marketing preferred)
•  Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption

The pay range for this role takes int