Associate Director, Marketing Strategist - Immunology

Band

Level 5

 

Job Description Summary

The Associate Director (AD), Marketing Strategist will define the HCP marketing strategy for Immunology and work with the Marketer Director for a newly launched brand promoted to Allergists and Dermatologists, including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience, US Organization (IMO). This individual will report directly into an Executive Director, Senior Marketing Strategist, partnering closely with IMO Team and other cross-functional strategic partners within Novartis to ensure that the Marketing Strategy towards customers, patients, brand platform and creative concepts are effectively orchestrated into customer-centric campaigns, experiences and activations. The AD, Marketing Strategist will be responsible for identifying, testing, validating creative concepts/messaging architecture, and creating the lead assets for HCPs, while also working on patient activations and tactics that align with HCP strategy.

This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require 20% travel as defined by the business (domestic and/or international).

 

Job Description

Key Responsibilities:

• Work effectively with the Executive Director, Senior Marketing Strategist and the Marketing Directors for HCP and Patient, to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for growth brands and/or be involved understanding and interpretation of insights, strategy development, execution and impact tracking for a launch brand
• Establish brand-relevant behavior-based strategies, create engaging and relevant content and concepts for adaption into personalized and tailored experiences
• Share and embed knowledge on best practices to engage HCPs and patients and change behavior across the full brand lifecycle
• Implement best in class professional promotion and digital marketing strategies that align to brand goals and maximize business results.  
• Ensure HCP Personal Promotion and Digital plans are appropriately implemented and optimized.
• Support and deliver the Patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for Patient and HCP, collaborating effectively across strategic partners including Novartis Patient Support and Communications and Engagement
• Drive excellence in developing the assets and ensure a holistic ecosystem of channels that deliver impact and engagement to enable adaption across the end-end experience, partnering closely with the Customer Experience Planning and Optimization team
• Drive the understanding of market conditions and competitive readiness.
• Provide business requirements and input into selecting the agency (AoR) for brand marketing and partner with Operations to maximize agency relationships.

Essential Requirements:

• Education: Bachelor’s degree in related field is required; Master of

  Science, PharmD and/or MBA preferred

• Minimum of 5 years of experience in commercial Marketing
• Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale in the US Market
• Experience supporting a new function or launch brand
• Experience in supporting high performing brands in highly competitive categories within the US
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Detail-oriented with the ability to manage multiple tasks, priorities and deadlines

Desirable Requirements:

• Multi-functional experience in the pharmaceutical or healthcare industry with experience in consumer-packaged goods a plus.
• Recent launch experience for blockbuster specialty treatments

Novartis Compensation Summary: The salary for this position is expected to range between $145,600 and $270,400 per year. The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.