VP Associate Director, Engagement Strategy

Overview

 

Our Purpose 

We’re a full-service agency dedicated to patients and marketing health brands. Our purpose is to make patients better—better communicators with their doctors, better managers of their treatments, and better advocates for their health. Since we opened our doors in 2000 as CDMiConnect, we have always put patients first. Now, as Patients & Purpose, we’re proud to put them in our name. 

 

Our People Make The Place There’s a real sense of community and chemistry here. Our people are a little bit nicer, friendlier, and more collaborative. We genuinely enjoy what we do, and we come together to make a difference in patients’ lives. From new hire happy hours to seasonal events like our summer party, we’re a group that knows how to work hard and have fun.   

 

Background 

The VP, Associate Director, Engagement Strategy, as part of our Emerging Digital Group (EDG), partners with our healthcare clients to design modern, unified experiences for HCPs and consumers, predominantly in digital.  

 

Our Experience Planning (XP) group is growing team of digital-first experts who sit at the intersection of strategy, creative, and technology to deliver audience-centric experiences through the right channels, tactics, and partners. Our Experience Planners are anchored by tech trends, audience digital habits, digital platform knowledge & best practices, creative technology, CX, and purposeful innovation.  

 

In addition to a background in digital strategy (or a related role), our VP, Associate Director, Engagement Strategy will need to have a keen interest in emerging technologies like AI and XR. Together with other members of the Experience Planning team, they’ll help us chart the future of healthcare marketing and get other teams and our clients excited about it! 

 

The VP, Associate Director, Engagement Strategy position reports into the VP, Director of Engagement Strategy. 

 

 What You’ll Do 

• Digital/Engagement strategy: Lead the development of channel strategies and tactical plans that meet our clients’ business goals, in partnership with brand strategy and creative teams 
• Omnichannel planning: Lead the development of omnichannel strategies that integrate customer journey mapping, personalization, and data analytics to deliver a seamless and engaging customer experience across all touchpoints 
• Client counsel and leadership: Work alongside senior account, creative, and brand strategy teams to steer the direction of our work from an XP perspective – and provide ongoing guidance and insight to clients about the best courses of action 
• Tactical ideation: Tease out the real why behind our clients challenges and guide the team in ideating initiatives that break through barriers and deliver on the key brands priorities in impactful and novel ways. 
• Innovation: Engage with emerging technologies and channels (AI, XR/immersive content, voice/audio tech, etc.) and identify opportunities for us to introduce new processes, partners, and tactics into our work, leveraging your strategic prowess to navigate it all 
• Thought leadership: Provide guidance on digital marketing trends, best practices, inspiration and proactive POVs on emerging channels or technologies to our clients and our agency. 
• Media integration: Bring working knowledge of media in the healthcare space to provide high level thoughts in plans and opportunities our media partners share 
• Agency enablement: Contribute to building out partnerships, cross-brand resources, and processes that allow clients and teams to get up to speed on digital trends/innovation and move quicker on digital opportunities 

 

What You’ll Bring 

• Advanced-level thinking as a digital strategist with 8+ years of experience 
• Pharmaceutical and healthcare experience across HCP and patient 
• A solid, varied foundation in digital with fluency across CRM, web, mobile, OLA, and SEO/SEM 
• Proven ability to guide connected and personalized omnichannel marketing strategies (eg creating omnichannel experience maps, digital ecosystems, and journeys) 
• Experience creating dynamic and compelling presentations that deliver digital strategy and new thinking into a clear story, across the agency as well as with clients 
• The ability to turn data points into insights that lead to actionable recommendations 
• Fluency in digital and social analytics capabilities so that you can partner with our analytics team to set and evaluate KPIs  
• Fascination with the everchanging digital space – you