Director, Data and Automation Platform Operations

Director, Data and Automation Platform Operations

We are seeking a skilled Salesforce Marketing Cloud (SFMC) and Data Cloud expert to play a pivotal role in optimizing our Salesforce platform, particularly focusing on advanced features like Journey builder, Einstein (AI) capabilities, Personalization, Data Cloud integration, as well as other SFMC studios.

Key Responsibilities and Duties

• User and License Management: Oversee aspects of user and license management, including new user setup/deactivation, roles, profiles, permissions, and sharing rules. 

• Salesforce Configuration: Execute Salesforce configuration changes, covering Flow, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, mobile administration, dashboards, and reports. 

• Sandbox Environment Management: Manage Salesforce sandbox environments, ensuring a controlled and efficient development and testing process. 

• Platform Optimization: Identify and gather requirements, translating them into best practice, scalable solutions, and ensuring an exceptional user experience. Recognize and leverage unused or underutilized platform features to enhance efficiency. 

• Data Management: Implement rules and automation to improve Salesforce data quality. Conduct proactive system maintenance, including Security Reviews, Release Updates, Health Check, and Optimizer. 

• User Support and Training: Handle user support tickets, focusing on prompt issue resolution. Monitor and improve user adoption through identification of training initiatives for both new and ongoing users. 

• Technical Documentation: Maintain comprehensive technical documentation to ensure transparency and knowledge sharing. 

• Integrated Applications: Collaborate with integrated applications, ensuring seamless functionality and data synchronization. 

• SFMC Setup and Support

• Salesforce Marketing Cloud Setup: Assist in the setup and configuration of Salesforce Marketing Cloud, aligning with industry best practices. 

• Personalization: Implement and optimize Personalization features across studios for dynamic content creation and personalized customer experiences. Collaborate with marketing teams to leverage Personalization for targeted campaigns. 

• Data Cloud (CDP): Oversee the configuration and integration of the Customer Data Platform, centralizing and leveraging customer data for segmentation and personalized messaging. Ensure Data Cloud integration alignment across Salesforce Marketing Cloud and Sales Cloud. Collaborate with cross-functional teams for seamless integration with additional platforms. 

• Advertising Studio: Set up and manage Advertising Studio for targeted advertising campaigns across various channels. Utilize Advertising Studio features for creating, executing, and analyzing advertising campaigns. 

• Data Integration: Collaborate with IT and data teams for smooth data integration between Salesforce Marketing Cloud and other systems. Implement data synchronization processes for real-time updates. 

• Automation and Journey Building: Design and build marketing automation journeys to nurture leads and enhance customer engagement. Implement and optimize customer journeys using Marketing Cloud Automation Studio. 

• Reporting and Analytics: Develop and maintain reports and dashboards to track the performance of personalized campaigns and advertising efforts.  

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
8IC

Required Skills:

• 5+ years of experience utilizing all aspects of Salesforce Marketing Cloud and Data Cloud including execution, development, integration, and optimization

Preferred Skills:

• 7+ years of experience utilizing all aspects of Salesforce Marketing Cloud and Data Cloud including execution, development, integration, and optimization
• Salesforce Administrator Certification
• Marketing Cloud Developer Certification
• 2+ years of experience as a Salesforce administrator and in information technology (IT)
• Strong understanding of customer data platforms and modern data infrastructure
• Experience with standard and extensible functionality of Salesforce Sales & Marketing
• Proven history of working closely with business stakeholders, collecting requirements, and aiding in business transformation through solutioning
• Experience in designing, developing, and supporting Salesforce.com imp