Director, U.S. HCP Marketing Strategy, HSCT-TMA

This is what you will do:  

As part of the Hematology and Nephrology (Hem/Neph) U.S. commercial team, the Director, U.S. HCP Marketing Strategy, HSCT-TMA will report to the marketing lead aHUS/TMA and partners with the US cross-functional and global teams to drive HSCT-TMA strategies and tactics.  This is a unique opportunity to support a launch with a major impact on the success of our leading Alexion product in a new indication. This individual will play a critical role in finalizing the launch plan and identifying critical launch success factors and developing and executing tactics and programs for market shaping and launch success. 

You will be responsible for:  

• Leading the US commercial launch preparation and execution for a new TMA indication, including identification of priorities, definition and execution of HCP strategies with the support of a senior manager 

• Lead the creation and execution of brand plans, including disease education and HCP initiatives. 

• Creating and executing HCP tactics, inclusive of personal and non-personal disease education and product promotion  

• Developing commercial insights generation plans such as market research and advisory board, KOL target lists and coordinating with appropriate cross-functional teams on KOL engagement plans for HSCT-TMA 

• Working collaboratively across US commercial team, with close collaboration with Patient marketing director aHUS/TMA and AD digital marketing aHUS/TMA, as well as key cross functional partners like global team, medical affairs, market access, patient advocacy, legal and compliance to support flawless execution of launch planning for HSCT-TMA 

• Refine launch brand value proposition and message platform for the US, in partnership with global marketing, medical, HEOR, patient advocacy and market access 

• Developing launch strategy and execution plan across personal and non-personal channel for HCPs 

• Partner closely with sales leadership, TLL leadership and training to ensure alignment and flawless execution 

• Develop strategic partnerships with key opinion leaders, and specialty centers. 

• Foster an innovative and patient-centric culture throughout launch activities. 

• Managing brand AOR and other agencies as well as launch budget, providing regular updates to executive leadership. 

• Monitor and evaluate launch performance metrics, adapting HCP tactics and strategy as needed. 

• Ensure compliance with all relevant regulations and internal policies in promotional activities. 

You will need to have: 

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