Senior Copywriter, Brand Identity and Growth

Senior Copywriter, Brand Identity and Growth

Help people save a little bit each paycheck—so they don’t have to live paycheck to paycheck. And do this by bringing our brand and story to life. 

Guideline is looking for a Senior Copywriter to join our Research and Development team to help us create fresh and interesting content for all the audiences we serve: prospective buyers, current customers, and savers. You’ll be connecting and writing for a variety of groups, from self-employed individuals to small business owners to HR representatives at large companies. 

You’ll primarily work with our Marketing organization, owning a variety of touchpoints—from email campaigns to landing pages. But you’ll also collaborate with all types of functions, like visual design and content design, to ensure your work is seamless within our end-to-end customer experience. This role will be at the center of a lot of our branding conversations, and you’ll get to help drive what our voice and tone looks like today and in the future. 

Responsibilities 

• Content strategy: You’ll have the opportunity to think strategically about Guideline’s brand, developing content concepts and exploring our narrative. As a key player in Marketing, you’ll be a driver of our short-term and long-term messaging. 
• Refresh our voice and tone: You’ll help shape and hone our voice and tone, ensuring that every single piece of content that goes out is in line with our high-quality standards.
• Copywriting and production: You’ll own the copy on all assets and collateral—including but not limited to paid digital, socials, national paid campaigns, marketing emails, and website copy. 
• Become a domain expert: You’ll bridge our creative work with legal needs. As you strengthen your expertise, you’ll help us push our creativity while ensuring what we ship is compliant. You’ll own the process of working through legal reviews, aligning feedback, and moving projects along to be shipped.
• Build a library of approved materials: Since we’re in such a highly regulated space, each piece of collateral goes through Legal and Compliance. To help our marketing teams execute more efficiently, you’ll evolve and own our playbook of pre-approved language that we can plug and play.
• Growth initiatives: You’ll support our Growth performance goals, act as a thought partner for marketing team members, and be an advocate for the buyer and customer.    
• Collaborative partnerships: While this role works the closest to Marketing, it also lives in our Research and Development organization. This means you’ll be at the center of many strategic conversations with Marketing, Product, and Legal. Your role is to help ensure cohesion and consistency across the end-to-end customer experience.

 

Requirements 

• 5+ years of experience as a marketing copywriter for B2B or B2B2C brands
• Expertise in voice and tone as well as driving brand identity
• Strong skills in writing, editing, and communication to articulate complex ideas in meaningful and empathetic ways 
• Demonstrate the ability to work with a variety of partners and stakeholders, including Marketing, Product, and Legal teams 
• A portfolio with a few case studies, showing your ability to be creative, produce thoughtful storytelling and messages, and influence team members 
• Thriving in a fast-paced, startup environment 

Bonus experience includes

• Familiarity using design tools, like Figma 
• Experience with highly regulated industries, like FinTech and retirement
• Experience in other writing fields, like technical writing or content design 
• A personal finance nerd or wonk — who gets excited about simplifying and illuminating the importance of financial concepts

Why Guideline

Our values serve as a compass that guides our decisions and are considered non-negotiable, especially when it comes to hiring. Together with our employees, partners, and customers, we live these values every day.  

Everyone has hopes and dreams for the future, but it seems like only some of us are able to financially invest in them. That’s something we’ve made it our mission to solve - to help everyone arrive at a safe, secure retirement. Whatever type of work you choose, whatever the size of your business.  

We’ve done this by bui