Senior Sales Strategist
The Trade DeskAbout the role
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!
The Trade Desk’s Sales Strategy Team is the enablement arm of the global Go-To-Market Team. Our Senior Strategists are internal consultants working to help identify and scale opportunities to drive revenue, developing expertise in building solutions for brands and agencies around our proprietary technology. The Sales Strategy team partners with Business Development/Sales and Client Services at The Trade Desk to provide high-quality narratives for the products and services we offer our clients. This team responds to and develops RFPs and RFIs for business across the globe. Collaborating cross-functionally with Product, Marketing, Business Intelligence, Legal and other teams to ensure alignment with sales collateral and The Trade Desk’s client-facing materials. These cover capabilities, product features, roadmaps, advertising solutions and positioning within the broader Ad Tech ecosystem.
What you'll do:
- Learn the business inside and out. You become very familiar with The Trade Desk’s platform, product offering, resources, competitive advantages and, more generally, programmatic strategies.
- Think strategically. Analyze business proposals and requests to help identify and create top quality and accurate responses.
- Be a storyteller. Leverage The Trade Desk’s industry-leading position and technology to clearly and succinctly articulate how we can help contribute to client success, tailoring for individual brands.
- Following a request submitted by the client-facing teams, you will lead the RFP/RFI process of pulling together the team and needs in response. This includes completion of RFI documents, plus creation of external-facing materials such as media plans and pitch decks.
- Work with internal teams to organize and develop the sales teams’ knowledge about key company initiatives and products, plus seasonal and vertical insights.
- Partner with sales to understand the prospecting strategy, and to research brands and marketplace trends that will focus on opportunities, competition, and positioning.
- At the core, you will have a passion for synthesizing complex solutions into simplified sales narratives with an eye towards revenue generation.
Who you are:
- Passionate and knowledgeable about sales marketing and the advertising industry.
- Interested in the most powerful form of digital advertising...programmatic.
- With 4+ years of level relevant experience in sales development, media planning, digital strategy, sales/corporate strategy or consulting; ideally within Ad Tech, a media agency, the television or streaming industry or media consulting.
- Experienced working across several channels, preferably including CTV and DOOH.
- A customer-focused, strategic and analytical thinker who can execute tactically to formulate a cohesive narrative utilizing a data-driven approach. Experienced in research undertaken using both internal and external tools which can then be used to develop insights for clients.
- An independent worker, self-motivated and determined also able to work well with ambiguity and use initiative to get the job done.
- An excellent communicator, with the proven ability to articulate thoughts and ideas to internal and external stakeholders through superior written and verbal communication skills.
- A team player who participates and leads discussions; share best practices and knowledge with other Sales Strategy members globally.
- A quick learner who’s able to grasp new technology and product changes and able to turn a concept or idea into substantive sales materials.
- Meticulous attention to detail and able to produce high-quality work that represents The Trade Desk in-market.
- Highly proficient i
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