Marketing Systems Architect (GTM)

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

About Us:

Klaviyo is a leading marketing automation platform that empowers businesses to connect with their customers and drive revenue through personalized and data-driven campaigns. We are seeking a skilled GTM (Go-To-Market) Marketing Systems Analyst/Salesforce Administrator to join our team and play a critical role in optimizing our Salesforce instance to support our marketing strategies and objectives.

Job Description: 

As the GTM Marketing Systems Administrator at Klaviyo, you will be responsible for managing, customizing, and maintaining our Salesforce platform to enable effective marketing operations and data-driven decision-making. This role will also take on admin ownership of various marketing system tools and their integrations. You will work closely with the marketing team and serve as a direct line of systems support for Marketing operations to ensure that all tools are utilized to its fullest potential to drive the success 

The ideal candidate has a strong background with Salesforce configuration. Also needed is an understanding of tools within the Marketing Techstack and integrations between systems. A history of implementing Lead to Opportunity processes as they traverse a marketing tech stack will be critical.  This person will have a proven record of working collaboratively across their team and various departments within their organization. This is someone who thrives in a high growth environment, takes ownership of process and changes within our tools, and finds joy in continuous learning of our go-to-market initiatives.

Key Responsibilities:

• Collaborate with cross-functional teams, including marketing, sales, and IT, to understand business needs and translate them into effective Salesforce solutions.
• Design, Implement and Optimize: Lead the implementation of new tools
• Customize and configure Salesforce to support marketing automation, lead generation, lead nurturing, and campaign tracking.
• Create and maintain custom objects, fields, and workflows specific to marketing processes, ensuring data integrity and accurate reporting.
• Build and manage marketing campaigns, lead scoring models, and reporting dashboards within Salesforce.
• Implement and optimize integrations between Salesforce and other marketing tools to streamline processes and data flows.
• Monitor data quality and perform routine data cleansing to ensure accurate and reliable reporting and analytics.
• Provide training and support to marketing teams on Salesforce best practices and usage to drive adoption and efficiency.
• Stay up-to-date with Salesforce updates and releases, implementing new features and enhancements as relevant to marketing operations.
• Collaborate with internal stakeholders to identify process bottlenecks and suggest improvements to enhance overall efficiency.
• Troubleshoot and resolve technical issues related to Salesforce configuration and integrations.
• Contribute to the development and maintenance of documentation for Salesforce processes and procedures.

Requirements and qualifications::

• Bachelor's degree in Business, Marketing, Information Technology, or related field.
• 3 years of experience as a Salesforce Administrator, with a focus on supporting marketing operations and campaigns.
• Salesforce Administrator certification is preferred.
• Strong understanding of marketing processes, lead management, and demand generation strategies.
• Proficiency in configuring Salesforce objects, fields, workflows, and automation tools.
• Experience with marketing automation platforms (such as Klaviyo, Marketo, Eloqua), and integrating them with Salesforce.
• Familiarity with reporting and dashboard creation in Salesforce to track marketing KPIs.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication skills and ability to work collaboratively across teams.
• Problem-solving mindset with a proactive approach to addressing challenges.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proficiency in Marketing and Administ