Director, Field and Account Based Marketing

Job Description

The Opportunity: Litera is seeking an experienced Director Field & Account Based Marketing to help integrate the company's value propositions into the buyer's journey. You will have strategic, programmatic, managerial and tactical/operational responsibilities related to demand creation program objectives for our Account Based Marketing (ABM) Programs and Field Marketing Programs. This role will be responsible for developing the strategy and executing marketing ABM campaigns and managing the Field Marketing team along with the events strategy to accelerate pipeline growth and generate net new MQLs, SQLs, and marketing influenced pipeline to scale customer revenue growth efforts to support global sales targets.  

You will work closely with our Revenue, Customer Success, Product, Go-to-Market, Product Marketing, Field Marketing, Marketing Operations, and Digital Demand centers. You are eager to educate and capture buyers' interest, and build a marketing influenced pipeline to exceed revenue targets.  

Key Responsibilities: 

·       Develop and execute a comprehensive account-based marketing strategy to target key accounts and decision-makers within the legal and professional services sectors. 

·       Collaborate with sales teams to align marketing and sales objectives, ensuring a seamless customer journey and a unified approach to the market. 

·       Create personalized marketing campaigns and initiatives that resonate with specific accounts, leveraging insights to tailor messaging and content. 

·       Plan and manage field marketing events, including seminars, workshops, trade shows, and conferences, ensuring strong brand representation and lead generation. 

·       Analyze and report on the effectiveness of ABM and field marketing campaigns, utilizing data to optimize future strategies. 

·       Manage budgets and resources effectively, ensuring all marketing activities deliver a strong return on investment. 

·       Foster strong relationships with key stakeholders, including sales, product, and customer success teams, to ensure cohesive brand messaging. 

·       Stay up to date with industry trends, competitor activities, and market dynamics to inform marketing strategies. 

Skills: 

·       Experience (8+ years) and understanding of Account Based Marketing and Field Marketing best practices. 

·       Experience managing 1-5 individuals while also executing on key roles and responsibilities 

·       Experience with marketing automation platforms, CRM systems, and data analytics tools. 

·       Keen understanding and experience in events such as conferences, roundtables, panels, c-level dinners/meetings, etc. 

·       Creative thinking and critical thinking skills to develop innovative marketing strategies. 

·       Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously. 

·       Initiative-taking and purposeful, with a strong diligence. 

·       Knowledge of customer lifecycle marketing and customer journey mapping. 

·       Familiarity with customer segmentation and targeting strategies. 

·       Effective communicator and bridge builder – you have the keen ability to rally stakeholders for challenging projects and get team members on your side. 

Qualifications 

·       Bachelor’s degree in marketing, Business Administration, or a related field. 

·       A minimum of 8 years of experience in account-based marketing and field marketing, preferably in the legal, technology, or professional services industries. 

·       Demonstrated success in developing and executing ABM campaigns that have directly contr