Senior Director of Marketing

About Shippo

At Shippo, our vision is bold and clear: we are the shipping layer of the internet. Our mission is to make every merchant successful through excellent shipping, delivering world-class logistics technology and infrastructure. We’re building the backbone of global e-commerce — connecting merchants to carriers worldwide through a single API and intuitive dashboard.

As a remote-first and globally distributed team, we believe flexibility fuels trust, autonomy, and performance. Our diverse perspectives — across continents, cultures, and time zones — drive our innovation and enable us to build solutions used by businesses everywhere. We invest in modern, scalable technology so our teams can build, ship, and iterate with confidence.

Your impact starts here: every person at Shippo plays a direct role in shaping the infrastructure that powers global commerce and makes shipping simpler for businesses around the world.

Shipping & handling responsibilities

Messaging and Positioning

• Own differentiated core messaging and value propositions across our app and API product lines, ensuring clarity for SMB shippers, mid-market direct customers, marketplace partners, and developers.
• Evolve Shippo's positioning beyond label generation toward a fuller story of shipping intelligence, reliability, and shipper success.
• Partner closely with the Brand team to ensure product messaging ladders up to an overarching brand platform that unites our business units.

Shipper and Competitive Research

• Build deep, ongoing understanding of our shipper segments, including their needs, pain points, and buying behavior across microbusinesses and SMBs through mid-market enterprise.
• Own competitive intelligence across current competitors and emerging players. Translate that intelligence into actionable positioning, sales tools, and battlecards.
• Conduct funnel analysis, user needs assessments, and pricing and packaging research that directly informs our product roadmap.

Product Launches and Enablement

• Build repeatable launch playbooks across new product initiatives.
• Enable our sales and business development teams with targeted collateral, first pitch storytelling, and audience-specific narratives that close the MQL to SAL gap.
• Partner with sales leadership to eliminate MQL and SAL discrepancy through sharper audience targeting and more compelling demand gen narratives.

Site, App, and Growth Loop Contribution

• Partner with the growth and product teams to rebuild the marketing site with clear delineation across audiences, reducing duplication and improving conversion.
• Recommend in-app messaging improvements that drive onboarding, engagement, and loyalty for app users.
• Drive education and empathy through product and lifecycle touchpoints that reduce churn and improve activation rates.

Team Leadership

• Manage and develop a team of 3 to 4 product marketers, setting clear priorities, providing strong coaching, and helping each person do the best work of their career.
• Build a high-trust, high-output PMM function that operates with operational excellence and a clear line of sight to what success looks like.

Your shipping requirements

• 10 or more years of product marketing experience, ideally at a company serving both self-service and direct sales motions in e-commerce, logistics, fintech, or developer tools.
• Proven ability to develop messaging and positioning that resonates across multiple audiences simultaneously, including SMB, mid-market, and developer or API customer segments.
• Strong track record of driving product adoption and go-to-market results, not just producing assets.
• Experience managing and growing PMM teams. This role leads a small team today with a mandate to grow.
• Deep research instincts. You build customer understanding from the ground up and use it to influence roadmap and revenue strategy.
• Excellent communication and storytelling skills across written, verbal, and presentation formats. You can write a crisp positioning brief and present