Director, Product Marketing

Cowbell is signaling a new era in cyber insurance by harnessing technology and data to provide small and medium-sized enterprises (SMEs) with advanced warning of cyber risk exposures bundled with cyber insurance coverage adaptable to the threats of today and tomorrow. Championing adaptive insurance, Cowbell follows policyholders’ cyber risk exposures as they evolve through continuous risk assessment and continuous underwriting. In its unique AI-based approach to risk selection and pricing, Cowbell’s underwriting platform, powered by Cowbell Factors, compresses the insurance process from submission to issue to less than 5 minutes.

Founded in 2019, Cowbell is based in the San Francisco Bay Area with employees across the U.S., Canada, and the U.K. and is backed by over 15 A.M. Best A- or higher rated reinsurance partners.

In support of our rapid growth, we are actively looking for ambitious people, who are not afraid of hard-work and never shy away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist beyond the boundaries of possibilities.Join our team and be part of a growing institution where you can hone your skills and develop new ones in a fun, challenging and dynamic environment.

If that sounds like you, we want to hear from you!

What you will do:

• Define and lead product marketing strategy including the practice area roadmap, priorities, tools, stakeholder collaboration process and metrics 
• Develop and lead GTM research, development, planning, collaboration and campaign tracking
• Define and scope lifecycle marketing including team roles, build out, tools and metrics 
• Manage team of product and lifecycle marketing experts
• Drive alignment across product, marketing, and sales
• Work in partnership with key marketing teams including agency marketing, content and brand to drive successful campaign results 
• Define and measure impact through OKRs and key performance indicators (KPIs)
• Responsible for monitoring trends and competitors in the marketplace against current and future product offerings
• Develop strong relationships with key stakeholders and drive marketing excellence within and outside of the company

What Cowbell needs from you:

• 10+ years of product marketing experience, preferably in an insurance, tech and/or hypergrowth company
• Bachelor’s degree in marketing or related field required; Master’s degree preferred
• Experience with insurance and key sales  distribution channels
• Self-starter who is a consummate team player and driven to succeed
• Ability to drive for results, deal with ambiguity, solve problems, drive decisions, see trends/patterns within data sets, and identify root causes
• Excellent communication, presentation, persuasion, time management, strategic planning and analytical skills
• Maintain a working knowledge of all rating and product activities
• Ability to develop, present, and execute effective business plans and budgets to meet stated goals
• A team player with experience building strong relationships both internally and externally, and with a strong sense of self-initiative and desire to succeed
• Ability to develop credibility in unfamiliar environments; including agency partners, affinity prospects, regulators, senior leaders, and cross-functional project teams
• Negotiation skills to resolve differences while maintaining positive working relationships
• Proven leadership, influencing and negotiation skills in a highly matrixed environment
• Proven ability to cultivate an active network of highly visible external relationships in order to meet business and strategic goals

What Cowbell brings to the table:

• Winner of Inc. Magazine’s Annual List of Best Workplaces for 2022
• Nationwide medical, dental and vision coverage plus life insurance, long term disability and flexible spending accounts
• Employee equity plan for all and wealth enablement plan for select customer facing roles
• Comprehensive wellness program including unlimited PTO, company-wide wellness days, wellness app subscriptions, lunch & learn, book club, get-togethers, lunch & communication stipends, happy hours and much more
• Professional development and the opportunity to learn the ins and outs of cyber insurance, cyber security as well as continuing to build your professional skills in a team environment