LN Media & Sponsorship || Regional Brand Manager
Live Nation EntertainmentAbout the role
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB
Live Nation Entertainment’s Media & Sponsorship Division is seeking a Brand Manager for 1 amphitheater and 3+ clubs and theaters. This position will play a key role in the management of regional client sponsorships, programs and activities. They will be directly involved in maximizing the value of client relationships and performance of client’s marketing programs with a focus on:
Client Relationship Management and Customer Service
Program Activation and Performance
ROI Performance, Budget Planning and Reporting
Innovation and Growth
Live Nation Media & Sponsorship architects, sells and manages the company’s corporate sponsorship programs with the world’s most recognizable brands. It is an exciting, fast-paced team that collaborates with all facets of Live Nation’s business including venues, festivals, ticketing, artists, content, media (digital, social, mobile), promotions, and concert production. To learn more about our division, check out: https://livenationforbrands.com/
WHAT THIS ROLE WILL DO
Build growth via market and brand research, brainstorming inventory ideas and managing a portfolio of market specific clients across multiple categories
Manage program financials including budget tracking, billing, invoicing, and other relevant financial activities
Market ownership of regional sponsorship programs to best serve internal needs and recognize how client specific goals factor into sponsorship business solutions and strategy
Explore marketing trends, emerging technologies, and best practices to add value to client programs and identify up-sell opportunities
Gather and analyze metrics, learnings and development opportunities into program recaps
Learn internal work-flow processes and sellable assets to ensure proper clearances, execution and reporting
Coordinate planning and execution of client activations for venues, festivals, special events, hospitality nights and content programs
Responsible for the financial management of program ticketing needs
Coordinate the delivery of contractual agreements including planning, execution, and measurement
Educate seasonal event contractors
Attend regional leadership sessions and annual training meetings
Actively update, confirm, and relay venue policies to sponsors
WHAT THIS PERSON WILL BRING
2+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, sales, advertising or activation agencies
Previous work experience with recognizable corporate brands preferred
Diligent with client follow-up, and a demonstrated ability to develop and nurture both internal and external relationships and work effectively at all levels of the decision process
A proactive, collaborative and organized working style with the willingness to take the initiative and consistently meet deadlines
Superior project management skills including managing multiple projects simultaneously with
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