Marketing Automation Manager

Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking an inclusive culture where creative freedom rings.

Vaco provides boutique level service with global reach in the areas of consulting, project resources, managed services, executive search, permanent placement and strategic staffing. Since 2002, Vaco has grown to over 50 markets across the globe.  

• Named to Inc. magazine’s list of the fastest-growing private companies for the past 15 years.
• Named to Forbes’ 2018, 2019, 2020, and 2021 lists of America’s Best Recruiting Firms.

Position Summary

As the Marketing Automation Manager for Vaco’s Global Marketing team, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As a Marketing Automation Manager, you will also be required to collaborate with colleagues across departments and lines of business to understand their client and candidate target audiences fully.

Duties & Responsibilities

• Responsible for day-to-day management and administration of the company’s marketing automation software (HubSpot) with a focus on maintaining data integrity and alignment with our marketing technology roadmap

• Synthesizing stakeholder requests and feedback to ensure scalable, efficient email marketing efforts that support global brand goals.

• Conceptualizing marketing automation campaigns that speak directly to the pain points of existing and prospective clients and candidates.
• Monitoring and optimizing campaigns to increase performance according to KPIs
• Reporting on the success of campaigns
• Reviewing campaigns to determine areas of strength and weakness, which could inform subsequent outputs.
• Creating marketing emails and digital assets that are free from errors and meet brand specifications.
• Collaborating with graphic designers, content writers, and other members of the marketing team to improve the appearance layout and voice of campaigns.
• Conducting market research to better understand client and candidate behaviors.
• Maintaining multiple databases of clients and candidates who have opted to receive our correspondence. Includes collaborating with global workforce to manage active lists, as well as providing consistent updates on email interactions and statuses per recipient.

• Managing/Maintaining email subscription types and ensuring marketing opt-in compliance.
• Prep, proof, and schedule multiple monthly newsletters, including those promoting upcoming events, service offerings, available resources, and more.

 

 

Vaco Values

At Vaco, who you are is more important than what you do.  Every team member adheres to the following core values:

• A Team First Approach, aligning with the core tenets: Proud to Wear Jersey, Stay Team Focused, and Assume Positive Intent
• Self-Awareness, aligning with the core tenets Outlaws Welcome, Stay Coachable and Be Comfortable with Healthy Conflict
• Solutions Oriented, aligning with the core tenets Be Entrepreneurial, Be Electable, Fix the Problem Not the Blame
• Grit, aligning with the core tenets Work Hard, Stay Free and Play ‘til the Whistle.

Desired Competencies and Skills:

• Ensures Accountability: holding self and others accountable to meet commitments.
• Attracts Top Talent: attracting and selecting the best talent to meet current and future business needs.
• Customer Focus: building strong client relationships and delivering client‐centric solutions.
• Instills Trust: gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Drives Results: consistently achieving results, even under tough circumstances.
• Being Resilient: rebounding from setbacks and adversity when facing difficult situations.
• Action Oriented: taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Communicates Effectively: developing and delivering multi‐mode communications that convey a clear understanding of the unique needs of different audiences.
• Decision Quality: making sound and timely decisions that keep the team moving forward.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements below represent the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to