Marketing Associate

Department: Marketing

Employment Type: Full Time

Location: Remote

Compensation: $60,000 - $75,000 / year

Description

BetterLesson is a fully remote company made up of more than 60 passionate, creative, innovative professionals and hundreds of educators providing coaching and professional development workshops throughout the country.

Our small and mighty marketing team is working to help state-, district-, and school-level education leaders find, learn about, and choose to work with BetterLesson.

As the Marketing Associate at BetterLesson, you’ll get to be part of a variety of the marketing team’s projects and strategies.

We’re pursuing big goals this year and we need you to help us do even more in marketing and drive even better outcomes as we go.
This will include a focus on the following core functions:

• Serve as creative production manager: Project manage a variety of key creative projects that the marketing team executes repeatedly throughout the year, including: conferences, email campaigns, branded swag creation, and the production of key creative assets like whitepapers and case studies.
• Provide events management support: Work closely with the marketing team and across teams to support planning and production of in-person and virtual events such as conferences, workshops, webinars, and dinners or cocktail receptions.
• Draft email copy to support campaigns and nurtures: Draft the subject lines and message copy for campaign and sequenced emails, including our monthly newsletter and lead nurtures.
• Produce sales-enablement assets: Be a resource to our go-to-market team, working with our design team or on your own to create or update the online and static creative assets that help our sales, strategic partnerships, and customer experience teams help us grow. 
• Maintain and improve our website and landing pages: Be adept at working in Wordpress and HubSpot to update – and even identify ways to improve – our website pages and landing pages in line with our projects, campaigns, positioning, and product updates.
• Maximize visibility of marketing content: Support content syndication efforts, turning long content into bite-sized pieces across multiple channels and media types including social graphics, short videos, and more.  
• Own key cross-team communications: Keep the internal marketing site updated and easy to use, triage marketing requests from across teams, support individual and team-level communications.
• Implement our social media presence: With strategic guidance from the marketing team, draft and publish content to our various social media channels. Notice what’s gaining traction within our audience to help us continue to learn how to attract and engage the people we’re focused on reaching.

Here are some things you can expect to accomplish in this role

• Establish partnerships with each person on the marketing team, and with key counterparts across the go-to-market, design, and product teams. 
• Become an expert in BetterLesson visual, voice, and language guidelines in order to reliably manage creative production aligned with the brand.
• Develop an understanding of our market, mission, and impact. Speak with key members of the teams who are helping us grow and helping us deliver on our mission. Review case studies, webinars, and other ways we’ve told our educators’ stories. 
• Explore our evolving ecosystem of products and services. Review our learning catalog, explore our professional development platform, review internal documentation on products and services, and speak with key team members involved in designing and delivering our products and services.
• Learn our marketing team goals, ways of work, and tech stack. Become an expert user of key tools – especially HubSpot, Wordpress, and Canva.
  
  

• Adopted a consistent social media posting schedule and process.
• Taken ownership of marketing project requests process, and other cross-team communication tools and processes.
• Produced and/or updated marketing and sales collateral that help us grow.
  
  

By the end of the first year, who knows where you’ll be? BetterLesson is growing and we’d love for you to grow along with us.

Who you are and what you’ll bring to the team

• Exceptional organization and communication skills: You’re able to manage multiple projects with orientation for detail, proactive communication, and transparent project management. You know your way around Asana and are adept at building workfl