Director, Subscription & Loyalty Product Growth

Company Description

The Daily Beast delivers award-winning original reporting and sharp opinions from big personalities in the arenas of politics, pop-culture, world news, and more. Fiercely independent and armed with irreverent intelligence, we now reach more than 20 million readers per month. We are based in New York and are an operating business of IAC.

The Opportunity

The Daily Beast is seeking a strategic, analytical, and creative thinker to lead our subscription program – along with growth of our loyalty products that support deepening engagement in the subscription funnel (registration, newsletters, apps). Subscriptions are a crucial part of supporting our newsroom and the 2024 election year is an exciting opportunity to grow the program. 

As head of subscriptions, this person should have experience with acquisition and retention marketing for a paid product, from offering strategy and pricing to test design and analysis. A clear understanding of how to effectively move users through a marketing funnel to increase loyalty and drive conversion is a must. The ideal candidate is an agile, big-picture thinker who can also roll up their sleeves and contribute hands-on to achieve our subscription goals. 

This person will own a roadmap across testing, tools, and offerings – working cross-functionally with product, engineering, data, editorial, and revenue operations teams to drive growth. 

The role will report to the SVP Product and manage the growth team. Their ultimate goal is to be a champion and steward of the subscription program and what it takes to drive its success. 

Responsibilities: 

• Develop and execute a comprehensive acquisition and retention strategy aligned with the company's objectives and growth targets
• Establish yourself as subject-matter expert on The Daily Beast’s subscription and loyalty products, best practices in the industry, and our competitive set
• Leverage data to develop and constantly iterate on our subscription strategy, including user segmentation, messaging strategy, and pricing optimization
• Identify long-term/short-term trade offs of acquisition strategy tactics on traffic, user experience, and advertising revenue 
• Oversee a robust email marketing strategy, including lifecycle flows for key user groups and regular acquisition and winback campaigns
• Understand what drives consumer decisions to convert or churn in order to effectively evolve benefits and/or messaging around the value proposition 
• Report on performance metrics, surfacing clear insights and recommendations for how to optimize
• Collaborate with our product and design team to think through and complete UX flows, wireframes, and design iterations for on-site growth marketing tools
• Foster an inclusive and welcoming culture within the growth team, promoting close collaboration and career development
• Effectively delegate tasks and responsibilities to team members based on their strengths and areas for development
• Oversee the evaluation of our subscription tech stack in coordination with our analytics and tech teams

What You’ll Bring

• 6-8 years of previous acquisition marketing experience for a consumer subscription product
• Knowledge of the constantly evolving media landscape. Experience in publishing/media is helpful but not required 
• Experience with retention marketing and growth of loyalty products like newsletters and apps is a plus, but not required 
• A strong blend of leadership, analytical prowess, and a deep understanding of user behavior and revenue dynamics
• A motivational and thoughtful approach to team and people management
• A proven track record of designing and implementing A/B tests to drive business results 
• Ability to clearly communicate data-based insights, recommendations, and decisions to cross-functional contributors and leadership 
• A self-starter and eager collaborator who isn’t afraid to take an idea and run with it
• Strong operational chops, with the ability to context switch and manage multiple projects at once
• Ability to move fluidly between quantitative and qualitative tasks
• Excellent verbal and written communication skills and the ability to present ideas and results to senior leadership
• Impeccable attention to detail
• Proficiency in Google Analytics, Microsoft Excel, and Google’s G Suite
• Open to Hybrid or fully remote

Why Work Here

The pay range for this position is: $150,000 to $180,000 annually. The base salary range represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including