Key Account Manager - C-Store East, Atlanta, TN, Mid-Atlantic

 

There’s Always a Seat at Our Bar 

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future – whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble. 

 

What You’ll Get

• Benefits – Awesome coverage for: Medical, Dental & Vision
• Time off - Approx 33 days off in your first year (combo of vacay, holidays and personal days)
• Retirement – up to 5% contribution on 401K plan
• BEER – and non-alcoholic Lagunitas beverages
• Schwag – 50% off food and merch
• Gym Membership – $50 monthly reimbursement for that beer belly (or at least to prevent it)
• Pet Insurance – keep your fur babies covered with pet insurance options
• Wheels - Eligible for Wheels automobile reimbursement program 
• Skills to Pay the Bills – professional development, 24/7 operation
• Opportunities – Expand your horizons in CA, Chicago . . . the world!
• It’s Friday, Ya’ll – Get Paid every other Friday, starting at: $79,807.02-$89,782.90

Please note - pay band may vary, based on where you reside.  The listed pay band is reflective of the city associated with this opening: Atlanta, GA

Open to considering candidates who reside on the East Coast

The Gist

The Key Account Manager for the East, Atlanta, TN, Mid-Atlantic region works to support the growth of the Lagunitas brand in assigned accounts (calling on HQ). The position is responsible for developing account relationships, achieving business objectives (increase sales, expand distribution, brand priorities, market share growth, securing display programming, ad activity, etc.) as well as managing the communication and administrative functions pertaining to pricing, new item authorizations, mandate and display execution, promotions, and so on for the assigned accounts.

 

What You’ll Do

Develop Account Relationships

• Call on a pre-established list of corporate off premise chain buying offices in the Los Angeles area with the appropriate frequency to build the Lagunitas business in each account. Includes phone calls, e-mail, personal visits, etc.
• Develop new and maintain existing account relationships within assigned account base.
• Utilize all relevant and available data (Nielsen, IRI, VIP, etc.) to develop and conduct presentations on a regular basis to improve the position of Lagunitas beers within assigned accounts.

 

Account Annual Business Planning

• Increase Lagunitas sales and marketing share in assigned accounts by expanding distribution, increasing feature, display, and pricing activity, securing brand promotions, improving product location, and other measures included in the annual plan.
• Develop Annual Business Plans with all assigned accounts including, but not limited to volume, distribution, market share, promotion, pricing, product position, POS placement, spending, etc.
• Work in conjunction with Field Sales team and distributor network to execute plans in assigned accounts.

 

Communication

• Communicate all pricing, product, and promotion information to accounts on monthly basis.
• Ensure our marketing team, field sales team, and distributors are informed of National Account activity and needs with adequate lead time to generate the execution required to be successful on assigned accounts.
• Communicate changes to sales, such as new package authorizations, etc. to brewery operations for use in production forecasting.

 

 

 

Account Analysis and Administration

• Manage all relevant price, product, or other pertinent information to designated accounts ensuring prompt notification of all information related to Lagunitas, trade promotions, and post off calendars, etc.
• Maintain, update, and circulate updated National Account contact list as needed.
• Analyze all internal and syndicated data on accounts to identify opportunities to improve Lagunitas business.
• Provide buyers with performance recaps on a regular basis.

 

Retail Execution

• Work with field sales and distributor teams to achieve retail execution objectives. Includes account education/training, meetings, etc.
• Conduct on going chain store audits and monthly reporting on pricing, distribution, display, and feature activity.
• Provide regular input and feedback on all competitive programs to sales and marketing departments to ensure that Lagunitas can maintain a competitive position in the marketplace.

 

What We’re Looking For

 

• Bachelor’s degree from accredit