Head of Product Marketing

Healthcare needs good data. At PicnicHealth, we are building deep real-world datasets fueling cutting-edge research while giving patients control of their own medical record data. These complete, clinically-rich datasets produce unique insights — across dozens of diseases — to ultimately get the right treatments into patients’ hands faster. We do this by working directly with patients and leveraging state of the art machine learning to transform messy medical records into structured, research-ready datasets. To date we’ve helped tens of thousands of patients securely access their records and proactively contribute to advancing research in diseases that impacts their lives.  

Founded in 2014, PicnicHealth partners with 13 of the top 30 biopharma companies and we have raised over $100 million in venture capital from investors including Amplify Partners, Felicis Ventures and B Capital Group.

 

And we are just getting started! If you are looking to join an award winning, mission-driven, motivated team that is making a real impact across millions of people’s lives, PicnicHealth might just be the place for you. 

The Opportunity

 

As the Head of Product Marketing at PicnicHealth, you have the opportunity to architect the strategic direction of our product marketing across our entire portfolio of products.  You will set the tone on how we talk about ourselves in the market, helping us to define our place in the unique categories we are entering. We're in search of an accomplished leader with a deep understanding of the Enterprise Life Sciences sector, with a particular emphasis on Real-World Data/Evidence and its applications in the drug development process. We need an individual who's prepared to set the strategic path, and inspire our product marketing team to deliver stellar go-to-market strategies.  Your enthusiasm for empowering our customers and partners to enhance their impact through their partnership with PicnicHealth should be a driving force in your approach.

 

If you're driven by a deep interest in Enterprise Life Sciences, fascinated by the application of Real-World Data to address significant and meaningful challenges, and eager to make your mark alongside a dedicated team of marketers, we would love to connect with you.

 

As the Head of Product Marketing, you will be responsible for:

 

• Lead the product marketing team’s day-to-day tactical execution and mentor team members to help them grow and develop their skills.
• Develop and execute go-to-market strategies for our products, including market needs assessment, buyer and user personas, use case mapping, account segmentation, and account based marketing approaches.
• In collaboration with our research and evidence strategy teams, produce an industry-leading externally facing content program, including thought leadership, customer stories, webinars, data sheets, ebooks, and more.
• Collaborate with other members of the marketing team to ensure that our products are effectively promoted and supported across all channels.  Regularly provide guidance on effective segmentation and messaging that resonates with our target audiences across these channels.
• Work closely with our product, sales, customer success, and other internal teams to identify and prioritize new product capabilities based on industry and market trends, competitive landscape, and customer feedback.
• In partnership with our product managers, own our positioning and messaging in the market, regularly progressing our positions based on competitive / market trends and PicnicHealth product advancements.   
• Champion the voice of the customer in all marketing initiatives, leveraging customer insights to guide product messaging, content creation, and go-to-market strategies. Collaborate closely with our Customer Success team to develop impactful customer marketing programs, build strong customer relationships, and amplify customer success stories across our channels.
• Develop and manage product launch plans, including coordinating with cross-functional teams and overseeing the development of marketing materials and sales enablement tools.
• Collaborate closely with the leaders of the commercial organization, routinely assessing the effectiveness of key content and enablement resources, making necessary additions or reductions as needed.
• Own our analyst relationships and PR efforts to bring awareness to our product and story across our relevant target markets.

 

You are a great fit if you:

 

• Hold a BA/BS degree or higher, preferably in life sciences; MBA preferred.
• Have 8+ years of experience in product marketing, with a focus