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Senior Manager Loyalty Analytics

Circle K
Norwayfull_timeVerifiedPosted 17 Oct 2024

About the role

Job Description

JOIN OUR TEAM 

Our mission is simple: we make journeys easier and more enjoyable for our customers. We want to lift their spirits by delivering little boosts along the way.  We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey’s going, we can help you get there.  

Senior Manager Loyalty Analytics

Type of Employment: Permanent

Location: Oslo, Norway

Visa requirements: A valid work permit from the EU/EEA (relocation assistance is not provided)

Reporting to the Director Global Customer Analytics within our Marketing - Insights & Analytics team, the Senior Manager Loyalty Analytics will dive deep into customer behavior and use data to innovate, create and develop attractive customer offers in a fast moving retail environment.

We’re looking for a data-driven manager to support the future of analytics in our European loyalty program with millions of members across Europe. At Circle K we view building fans through loyalty an important enabler for winning the customer. Our loyalty program is highly data driven and we use everything from basic demographic segmentations to advanced behavioral analysis to create trigger based offers, all in an effort to ensure we give the right offer to the right customer at the right time.

To be successful in this role you will need to be able to work with both analytics and business stakeholders, apply your deep understanding of how data and analytics can be leveraged to drive business results and execute them through your team of skilled analysts in several geographies across Europe and India. For the right person, this is a great opportunity to combine data driven skills in Loyalty and Marketing with skills in leadership and business.

We believe you have significant experience from working on the data- and analytics side of customer loyalty programs. You need to show a good understanding for the technological enablers required to do good customer analytics and work with our Global Tech teams to ensure our tech platform is fit for purpose. Experience from implementation of a CDP is a competitive advantage.

While this is a European role, it’s part of a global organization, reporting to USA -based Director Customer Analytics and with analysts based in Europe and India. Flexibility with regards to working hours is required.

WHAT YOU’LL DO 

  • Manage a European team of customer- and marketing analytics professionals.

  • Support our business team with data-driven insights, informing of opportunities and challenging of ideas.

  • Continuously push the boundaries for automation, simplification and commercial value of retail customer data.

  • Manage a roadmap with a mix of strategic, tactical and technical tasks in a way that align with company goals.

  • Be the data-driven partner to our Loyalty and Marketing teams, support them in their priorities, but also challenge and prioritize based on data and insights you and your team uncover.

  • Deliver all descriptive, diagnostic, predictive and prescriptive analytics needs of Circle K’s loyalty- and marketing programs.

  • Act as the owner and the key decision maker for all Loyalty & Customer Data and the related data value chain.

  • Drive the analytics effort to continuously increase the value generation from our loyalty program.  

WHAT YOU’LL NEED 

  • A higher degree in an analytical discipline like Finance, Mathematics, Statistics, Engineering, or similar, preferred, but higher business degrees will also be considered.

  • 3+ years of experience delivering results from customer loyalty programs, preferably from a large sized retailer.

  • Experience from implementation of a CDP will be a competitive advantage.


Skills Required :

  • Excellent communication skills with stakeholders at all levels of the organization and in any geography.

  • Ability to effectively drive change through data in a matrixed organization.

  • Experience from managing agile teams, backlog grooming and prioritization of resources.

  • Experience from doing analytics, modelling and attributions, preferably within a customer context.

  • Experience within Marketing, Marketing Analytics and Media Analytics.

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    Company

    Circle K

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