Director, Client Development - CPG - Alcohol / Beverage Vertical

Job Description

Positioned at Publicis Groupe's core, our Digital Media practice is a marketing tech platform that helps brands transform ordinary customer experiences into meaningful, human experiences. The Digital Media platform powers a connected suite of products and services called Epsilon PeopleCloud, combining leading-edge identity management, industrial-strength data and technology expertise with big brand acumen gained over five decades of working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth, and scale to help brands create exceptional business outcomes. For more information, visit www.epsilon.com. 

CPG Client Director - Job Description

• The individual is responsible for becoming first and foremost a client partner.  We expect them to create win/win outcomes that will lead to revenue growth for Digital Media.  We expect that the ideal candidate to use general business acumen to uncover business needs and identify how Digital Media solutions can help clients achieve their business goals
• Lead internal resources for the preparation and delivery of objective based solutions for clients
• Be consultative and uses creativity to create and deliver customized sales solutions that address the client’s compelling events and help them meet their goals
• Effectively facilitate day-to-day management of account both internally and externally
• Build relationships with key stake holders including the partner strategy team, marketing, analytics, legal, compliance and key decision makers and influencers at the organization
• Work to quickly learn and understand landscape the client operates in to help address their needs in way that is competitive and meaningful.
• Negotiate with client’s key decision makers and influencers to create positive outcomes for Digital Media and the client.
• Develop a roadmap for success over time that will enable client satisfaction, growth and trust.  Ultimately aspire to become the Client’s Trusted Advisor.

Requirements

• 5+ years of managing CPG digital campaigns with proven track record of renewing & growing revenue from existing set clients.
• Familiarity with how CPG clients leverage Retailer Media Networks & leveraging 2 & 3rd Party Retailer data for campaign activations & attribution.
• 10+ years of professional sales & marketing business experience
• Client management experience or sales experience (client side, ad solutions, direct marketing, agency experience)
• Multi-disciplined marketer who is versed across key marketing components including strategy, analytics, media performance, forecasting.
• Self-motivated – able to identify opportunities, new business, and market gaps.
• Ability to assess client objectives and formulate strategy directly to those client objectives utilizing Digital Media’s full product offering.
• Comfortable with consultative sales and solution selling
• Strong business and strategic planning acumen
• Solid quantitative background with an understanding of analytic tools and techniques
• Understanding of marketing program design, execution, and measurement
• Strong negotiation skills
• Effective communication across multiple levels of an organization
• Works well in a team/highly collaborative environment
• Demonstrated sales & business development experience
• Strong computer skills: Microsoft Office, Excel, and PowerPoint and Sales Management software (i.e., Salesforce.com)
• BA/BS with strong academic record, preferred. MBA a plus.

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, incl