Senior Director, Well-Architected Evangelism

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Who We Are:

Well-Architected is a strategic program dedicated to ensuring the success of architects. Architects are the trusted advisors and technical leaders who design and build complex, transformative solutions for our customers. Our mission is to empower, inspire, and enable the global architect community – from aspiring professionals to seasoned Salesforce Architects and Enterprise Architects at the world's largest companies.

Salesforce Well-Architected provides the framework, best practices, and patterns architects need to build trusted, scalable, and resilient solutions. We engage with the community to understand their needs, amplify best practices through compelling content and events, and establish a feedback loop that channels their input directly into the development and evolution of the Salesforce platform.

Who You Are:

You are a highly experienced architectural leader with a profound passion for architectural excellence, knowledge sharing, and fostering vibrant technical communities. You have a strong strategic vision, capable of shaping the future direction of architect engagement and empowering a high-performing team to deliver on that vision. You excel at translating intricate technical concepts into clear, engaging, and actionable guidance, and you're comfortable leading from the front—whether defining complex architectural strategies, presenting to executive leadership, or facilitating high-level feedback sessions with our most strategic customers.

You thrive on connecting with people, understanding their deepest challenges, and empowering them and your team to succeed. Beyond individual contributions, you are a proven mentor and people leader, cultivating an environment where each team member can grow, innovate, and make a significant impact on a global scale.

You're Excited About This Role Because You Will:

• Drive Well-Architected Strategy: Own, define, and continually evolve the comprehensive engagement, and community strategy for the Well-Architected program. You'll serve as the primary strategic content partner, collaborating with product, architecture, and other senior executives at Salesforce.

• Lead and Empower a High-Performing Team: Provide executive leadership, mentorship, and career development for a team of Architect Evangelists. You'll set strategic priorities, ensure operational excellence, and foster a culture of innovation, collaboration, and continuous learning.

• Elevate the Well-Architected Framework: Oversee and strategically guide the creation and delivery of compelling content (blogs, videos, workshops, technical demos) that brings the Salesforce Well-Architected Framework to life, making it profoundly accessible and practical for architects worldwide. You will also personally contribute to critical strategic content initiatives.

• Lead the Architect Experience at Events: Strategically plan, own, and oversee the architect tracks at major Salesforce events like Dreamforce, TDX, and World Tours. You'll ensure these events deliver exceptional value through engaging sessions, hands-on workshops, and unparalleled networking opportunities for architects.

• Champion the Voice of the Architect Globally: Establish, manage, and continuously evolve a robust, scalable feedback loop from the global architect community into Salesforce product and engineering teams. You'll strategically lead the Architect Advisory Board, ensuring community needs, pain points, and insights directly influence platform development.

• Drive Strategic Customer Engagement: Partner closely with our CIO Team and other executive stakeholders to develop and deliver targeted content, events, and engagement strategies for Enterprise Architects at our most strategic customers, influencing their long-term arc