Social Intelligence Manager, Brand Social Science
GoogleAbout the role
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in data science, data analytics, or social media intelligence and analytics.
- 3 years of experience analyzing social and earned media data from industry-leading social listening software and databases (e.g., Brandwatch, Cision, Meltwater, Talkwalker, Sprinklr, Tubular, and similar).
Preferred qualifications:
- Strong understanding of online and social conversation dynamics
- Track record exercising mature judgment and implementing scalable processes at complex, heavily matrixed fast-paced global organizations.
- Experience coordinating interdisciplinary response efforts across marketing, PR, legal, etc.
- Exceptional written and verbal communication skills to simplify and convey data-driven narratives.
- Willingness to work flexible hours to provide coverage out of traditional hours.
About the job
Brand Studio is focused on building the Google brand. By combining user insights, strategic thinking, beautiful design and storytelling, our team creates a wide range of work that drives Google’s reputation for being helpful to people, businesses, and communities. Our work also aims to build advocacy and trust in the brand. To achieve that, we’re a multidisciplinary team of marketers, strategists, insights specialists, creatives, producers, and engineers who work together to create exceptional marketing.
As the Social Intelligence Manager, Brand Social Science you will be responsible for leading Google’s global social Rapid Response and Reputational Risk sensing program.
You will own the design and implementation of a 24/7 global monitoring and response system. This includes developing frameworks for quantifying and assessing risk. This model will be supported by agency partners and will necessitate on-call hours at times. When issues or opportunities are identified, you will coordinate across marketing, communications, legal and other teams to surface and respond. Excellent communication skills to simplify complex information for executive audiences is essential.
Working cross-functionally and with executive stakeholders, you will assess trends, determine audience perceptions, and identify real-time issues using social listening and social media analytics in an effort to inform marketing and business decisions. It is important that you have experience analyzing social data, are able to work with large social data sets, and that you can translate this data into clear recommendations on when/how to respond. This requires strong analytical skills and ability to separate signal from noise.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $137,000-$202,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
As the Social Intelligence Manager, Brand Social Science you will be responsible for leading Google’s global social Rapid Response and Reputational Risk sensing program.
You will own the design and implementation of a 24/7 global monitoring and response system. This includes developing frameworks for quantifying and assessing risk. This model will be supported by agency partners and will necessitate on-call hours at times. When issues or opportunities are identified, you will coordinate across marketing, communications, legal and other teams to surface and respond. Excellent communication skills to simplify complex information for executive audiences is essential.
Working cross-functionally and with executive stakeholders, you will assess trends, determine audience perceptions, and identify real-time issues
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