Sr. Social Media & Influencer Manager

Sr. Social Media & Influencer Manager 

Remote

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

The Sr. Social Media and Influencer Manager will play a key role in bringing the CRAFTSMAN purpose & mission to life across social and creator channels. The position will lead day-to-day influencer relationships, activation execution, quality assurance and ongoing optimization across creator partnerships, while also driving social content planning, platform strategy and execution. Working closely with Brand, Creative, and Shopper teams, this role will ensure all social and influencer efforts are aligned with brand objectives and deliver impact. This position reports to the Sr. Director of Social and Influencer.  You'll get to:

• Oversee social media content planning, influencer activities, and paid media amplification 
• Build annual and monthly social and influencer plans to support brand activations and brand objectives 
• Participate in Brand and Marketing planning sessions, leveraging social and influencer lens to enhance brainstorms for activation ideas and improve execution timing 
• Partner and execute with agency partner on social boosting, influencer and social activities 
• Build and execute social first content strategy plan to build community and drive engagement 
• Partner on influencer briefs, evaluation, contracts, concepts and final asset review to confirm alignment with Brand priorities and compliance with disclosure and platform 
• Share social-first activation ideas to integrate into content, media, and retail media plans 
• QA content with Brand, legal, product, creative, ensuring platform best practices, cultural impact and brand alignment. 
• Partner with Customer Support on tone and voice for community management responses. 
• Measure and report KPIs and elevate insights through cross functional conversations and monthly leadership reporting. 
• Champion and implement operational improvement and guardrails for future activations 
• Stay in tune with culture in the DIY space, spotting cultural patterns, topics, and elevate opportunities to brand teams for approval and activation 

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor's degree in marketing or a related field 
• At least 5-7 years in influencer/creator or social media marketing in the consumer-brand industry or at an agency 
• At least 5 years of experience in content creation management 
• Hands-on experience executing influencer campaigns end-to-end  
• Strong knowledge of social platforms (TikTok, Meta, YouTube, Pinterest) and ecosystem dynamics