Senior Associate, Brand Experience

Company Description

At Publicis Collective, it is our mission to deliver Better Outcomes For All.

That means delivering exceptional results and performance for our clients, for their customers and for our teams. A competitive advantage we have in this space is our unique structure with four consolidated and integrated COE’s, a powerful and data-rich Operating System, and our deep relationships across teams and Publicis Groupe via our Power of One models.

We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.

We live at the intersection of technology, digital, creative, CRM, analytics, and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what is possible for our clients. We combine industry expertise, top-tier talent, and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.

Job Description

Collective is looking for a talented Senior Associate, Brand Experience to manage the day-to-day Media Planning and Strategy functions for multiple accounts within a well-known client brand. This person will support a team in the development, execution, and stewardship of media plans for assigned businesses. The Senior Associate will also effectively leverage experience, knowledge, and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff on the business. This position will report directly to the AD/Director, Brand Experience.

Role Objectives:

•  Responsible for contributing to the development of and executing strategy for the functional area
• Evaluates capabilities and composition of a wide range of media vehicles to determine which would most effectively reach the target audience across both national and local channels
• Evaluates and assess media performance to determine the extent to which the original media objectives and strategies were accomplished
• Research, interpret, and evaluate available marketing and research data to develop media objectives and strategies
• Responsible for managing projects and resources for area of specialization
• Effectively communicate and present to top management and clients
• Closely supervise the implementation and execution of the media plan, which includes ideation, budgeting, scheduling, and establishing benchmarks for control
• Accountable for accuracy and media intelligence
• Supervise and motivate direct reports
• Coordination and communication across inter-agency partnerships and internal resources/teams
• Overseeing budget reconciliation process and serving as resource in monthly billing and invoice management
• Resource for others to resolve complex questions/problems
• May perform other duties and responsibilities that management may deem necessary from time to time

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or a related field
•  2+ years of experience in media planning/strategy
• Agency experience
• 1-2 year’s media planning experience
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI
• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
• Demonstrate ability to learn new propriety software and processes quickly and proficiently
• Solid written and verbal skills, with the ability to present to clients, maintain client correspondence and internal documentation
• National and local planning experience
• Minimal supervision, relies on experience/judgment
• Understanding of Activation/Negotiation team functions
• Understand the capabilities of each media channel to maximize the impact and components within each campaign
• Able to make independent decisions and identify priorities
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Orient, train, assign and, review the work of subordinates
• Be able to identify and promote solutions
• Be a resource to others in the resolution of complex problems/issues

Additional Information

All your information will be kept confidential according to EEO guidelines.

We know that when the whole person is cared for, they are able to do their best work. That is why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment pr