Coordinator, Product Marketing & Commercialization- Social

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Our Ad Marketing & Intelligence team transforms how Paramount Advertising goes to market, placing intelligence, storytelling, and client-centricity at the heart of our commercial approach, empowering our team to be our best brand ambassadors in the marketplace.
Consultative selling is at the core of what we do, helping clients to achieve their KPIs. We are product marketers and strategists who translate Paramount’s IP, platforms, and inventory into market-ready advertising products, defining packaging, positioning, pricing, and go-to-market strategies that drive scalable revenue.
Our people are our greatest asset. We strongly believe in career growth and development and have invested in tools that help all team members advance their careers. Our culture is based on trust, teamwork, and transparency. We embrace diversity and inclusion and value both personal and professional success.

Role Details:
The Product Marketing & Commercialization team consists of product marketers and strategists who translate Paramount’s IP, platforms, and inventory into market-ready advertising products, defining packaging, positioning, pricing, and go-to-market strategies that drive scalable revenue.
The Coordinator of Product Marketing & Commercialization, Social, will support our social business. The Social Strategy team is responsible for developing and advancing social sponsorship strategy for the Paramount brands, empowering and educating Sales on social solutions for brands, and innovating and improving our social offerings in response to evolving client needs. The Social Strategy team supports the sales process from ideation to execution for sponsored campaigns that run on social media platforms. The ideal candidate is highly organized, solutions-oriented, and thrives in this fast-paced and quickly evolving marketplace.

 

Your Day-to-Day:
● Liaise with content teams to vet sponsored content opportunities for social distribution, developing strong relationships with our content team, and becoming an expert in Paramount content

● Develop opportunity one-sheets and media plans, ensuring key sales materials are up to date

● Act as a product expert in Paramount’s social ad inventory (X Amplify, TikTok Pulse Premiere)

● Assist in the management of post-sale execution of sponsorships on our social platforms, including tracking key creative assets, monitoring live elements to ensure peak performance, and preparing client-facing wrap reports.

● Act as a social content expert, researching and analyzing internal and external reporting to identify content trends and optimizations to uplevel our offering.

● Assist with day-to-day and team advancement projects (e.g., internal process audits and improvements) that create new efficiencies and improve work quality.

● Contribute to brainstorm sessions and weekly meetings, keeping and distributing notes and records to internal stakeholders.

Basic Qualifications:
● Bachelor’s degree with experience in social, digital media, or relevant marketing or analytics field

● 0-1 year experience (strong internship experience considered) 

 

Additional Qualifications: 

● Extremely detail-oriented with the ability to multi-task and manage various project elements simultaneously

● Strong copywriting and communication skills, with the ability to convey complex concepts in plain, easy-to-understand language

● Positive, insatiably curious, and resourceful, with a strong ethic

● A keen interest in entertainment, the streaming landscape, and social media preferred

● Photo and/or graphic-editing skills (for creating mockups for advertisers) preferred

● A strong grasp of what’s trending in the social media space is preferred

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and ex