Sr. Specialist, Global Product Marketing, Presource®
Cardinal HealthAbout the role
What Product or Services Marketing contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
This role is supporting the Medical Segment Solutions business, specifically the Presource® Products and Services franchise. Presource® Products and Services delivers insight-driven procedural solutions and products enabling the customer to drive efficiencies in patient care. The product that we manage is the aggregation and delivery of procedure-specific “bundle” that contains the necessary disposable intraoperative supplies for a surgical or medical procedure. Presource® is comprised of over 18 kit product categories, 17+ GPO contracts, over 36,000 finished good SKUs, and ships over 83M units of product each year.
Presource Global Product Marketing develops a suite of components, strategic relationships and procedural packs. In this role you are the owner of the upstream and downstream strategy for the OR Cleanup/Room Turnover and Preoperative Skin Prep procedural portfolio of products. Key responsibilities are:
- Develop / drive strategy and results for the procedural kit portfolios
- Responsible for upstream and downstream activities including procedural assessment and insight development, creation and global commercialization of products
- Directly report to the Sr. Manager, Global Product Marketing
Responsibilities
- Demonstrate basic marketing and product management disciplines necessary for building business plans, product plans and roadmaps.
- Analyze and make product recommendations based on market trends, customer needs, and competitive positioning for targeted segments and channels.
- Translate market and customer needs across multiple channels into clearly defined product requirements and product line strategy.
- Proactively gain insights into competitors, their products, pricing, unmet customer needs, and changing clinical practices through observation of operations and interactions with clinical staff.
- Manage the product life cycle of a product line or a portfolio of product lines from discovery and innovation, to new product planning, new product introduction, post-launch product management, and product retirement.
- Develop the product strategy for the product line(s), working with cross-functional teams.
- Identify and remain current on market trends. Determine product lifecycle implications and make decisions to drive market competitiveness and to achieve sustainable economic success.
- Execute projects to drive penetration of Cardinal branded products.
- Serve as a procedural/product expert for assigned product lines.
Qualifications
- 2-4 years of experience preferred
- BA, BS or equivalent experience in related field preferred
- Ability to travel up to 10%
What is expected of you and others at this level
- Applies working knowledge in the application of concepts, principles and technical capabilities to perform varied tasks
- Works on projects of moderate scope and complexity
- Identifies possible solutions to a variety of technical problems and takes action to resolve
- Applies judgment within defined parameters
- Receives general guidance and may receive more detailed instruction on new projects
- Work reviewed for sound reasoning and accuracy
Anticipated salary range: $66,500 - $95,000
Bonus eligible: No
Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
- Medical, dental and vision coverage
- Paid time off plan
- Health savings account (HSA)
- 401k savings plan
- Access to wages before pay day with myFlexPay
- Flexible spending accounts (FSAs)
- Short- and long-term disability coverage
- Work-Life resources
- Paid parental leave
- Healthy lifestyle programs
Application window anticipated to close: 06/24/2024 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s