Digital Marketing Specialist

POSITION SUMMARY:

The Digital Marketing Specialist is responsible for supporting the execution of the company's digital engagement strategy across social media, influencer partnerships, content marketing, and external communications. This individual will serve as a brand storyteller, building awareness, engagement, and advocacy among professional plumbers, contractors, wholesalers, retailers, and industry partners.

The ideal candidate combines creativity with analytical thinking and has experience creating compelling content, coordinating influencer relationships, executing social campaigns, and driving performance against business objectives. This role works closely with Product Management, Sales, Channel Marketing, and external agencies to strengthen brand visibility and support growth initiatives.

This is a hybrid role based out of Novi, MI.

PRINCIPAL FUNCTIONAL RESPONSIBILITIES:

Social Media Strategy & Execution

• Support and help maintain annual social media strategy aligned to brand and business objectives.

• Assist with the creation of content calendars across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.

• Develop engaging content including videos, customer stories, product highlights, educational content, and behind-the-scenes features.

• Monitor social channels and engage with customers, partners, and industry influencers.

• Analyze and report on engagement, reach, follower growth, and campaign performance.

Influencer & Brand Ambassador Programs

• Support the execution of influencer marketing programs focused on plumbing professionals, trade schools, contractors, and industry advocates.

• Identify, recruit, and coordinate influencer and brand ambassador relationships.

• Coordinate product seeding, campaign briefs, contracts, and content approvals.

• Measure influencer performance and ROI through engagement, impressions, leads, and brand awareness metrics.

• Build long-term relationships with key voices within the plumbing and home improvement industries.

Communications & Public Relations

• Draft and coordinate the distribution of press releases, company announcements, product launch communications, and customer-facing messaging.

• Support executive communications and initiatives.

• Support external communication activities that strengthen brand reputation and visibility.

• Coordinate with industry publications and media partners.

Content Marketing

• Develop compelling written, visual, and video content supporting product launches, promotions, education, and brand initiatives.

• Collaborate with product management and sales teams to translate technical product features into customer-focused messaging.

• Support website content updates and SEO initiatives.

• Ensure consistency of messaging across all digital and traditional marketing channels.

• Creation of digital assets library for use with rep agencies

MINIMUM QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, Digital Marketing, or related field.

• 3+ years of experience in digital marketing, social media, communications, or content marketing.

• Experience managing social media platforms and content calendars.

• Experience working with influencers, creators, ambassadors, or community-building programs.

• Strong copywriting, storytelling, and content creation skills.

• Experience with analytics and reporting tools.

PREFERRED QUALIFICATIONS:

• Experience in manufacturing, building products, plumbing, construction, or home improvement industries.

• Experience creating video and short-form social content.

• Familiarity with HubSpot, Salesforce, Google Analytics, Hootsuite, Sprout Social, Canva, Adobe Creative Suite, or similar platforms.

COMPETENCIES:

• Ability to create clear, compelling content that translates brand, product, and customer messages into engaging stories.

• Builds authentic relationships with creators, ambassadors, and customers

• Ability to interpret digital performance data and connect insights to business goals

• Understands how to plan, optimize, and evaluate social media content across key platforms.

• Demonstrates strong written and verbal communication skills

• Strong organization, prioritization, and follow-through

• Understands how to align content and communications with established