VP, Field Marketing, North America

Job Purpose

As strategic Marketing Leader for Transform North America, you will be the region's most senior marketing leader and the strategic partner to the NASA CEO and sales owning in-region pipeline activation, driving executive engagement, and ensuring centrally developed campaigns land with maximum commercial impact across North American accounts.

This is not a traditional field marketing role. You will operate as a commercial peer to sales leadership, think commercially about enterprise pipeline, and bring genuine credibility to executive buyer environments. You will build and lead the in-region marketing team and own a jointly-agreed growth and pipeline target alongside the NASA sales leadership

 

About RWS

 

 RWS is a global AI solutions company empowering the world’s most trusted enterprise AI. 

 

Our proprietary Cultural Intelligence Layer, powered by 250,000 data specialists, cultural and language experts and deep domain professionals, backed by 45+ patents, makes enterprise AI culturally fluent, contextually accurate and secure, ensuring every interaction reflects a brand’s tone, context and customer values.

 

Through our Generate, Transform and Protect segments, we deliver intelligent content, enterprise knowledge, large-scale localization and IP protection for global growth. Trusted by 80+ of the world’s top 100 brands, RWS provides the confidence, governance and expertise organizations need to deploy AI safely, responsibly and at scale.

 

Headquartered in the UK, RWS is listed on AIM (RWS.L). 

 

More information: rws.com. 

 

About Transform

 

At RWS, we enable the world’s largest enterprises to communicate with global audiences through cutting-edge language technology, AI-driven solutions, and expert services. Our RWS Transform division empowers organizations to accelerate digital transformation, scale global content, and unlock growth in every market. 

  

Job Overview

What you will do

 

Sales & CEO Partnership

• Act as the primary marketing business partner to the NASA CEO and senior sales leadership, embedded in the commercial rhythm of the business
• Participate in sales leadership meetings, QBRs, and pipeline reviews - bringing a marketing lens to commercial conversations
• Build trusted relationships across the NASA sales organisation, ensuring marketing is seen as a commercial contributor, not a support function

 

Pipeline Activation & Field Execution

• Own the activation of centrally developed Transform campaigns across North America - translating global strategy into in-region execution with measurable pipeline impact
• Originate in-region campaign briefs that align with in-region pipeline needs - enabling the region to act on live opportunities without waiting on the central roadmap
• Manage the NASA field marketing budget allocating investment across executive events, sales activation programs and named account field activity
• Drive pipeline reporting for field-activated activity, maintaining a clear split between centrally-sourced digital pipeline and in-region field contribution
• Partner with the central demand generation team to ensure field and digital programs are coordinated and not duplicated
• Launch a competitive take-share campaigns, targeting accounts held by incumbent competitors

 

Executive & Account-Based Engagement

• Design and deliver executive engagement programs - roundtables, hosted events, and C-suite forums - that create and accelerate pipeline in named enterprise accounts
• Lead the named account program across the region's top 25 growth accounts
• Represent RWS Transform at key North American industry events, trade shows and customer forums
• Coordinate field and executive engagement with Generate and Protect where accounts and events converge, bringing in divisional co-sponsors on shared buyers. The pipeline target and success metrics remain 100% Transform NASA.

 

Team Leadership

• Build and manage the North America marketing team 
• Set clear priorities, manage team capacity against the field calendar, and maintain accountability for team output against pipeline targets
• Feed local market intelligence - buyer trends, competitive activity, customer sentiment - back to the central product marketing and campaign teams

 

What you will bring

 

Experience

• 12+ years of B2B marketing experience, including senior leadership across field, regional, or growth marketing and enterpris