Senior Content Designer

Who are We?

We’re not just a company; we’re a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands – Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner – unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we’ve built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you're thriving, you’re unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn’t some distant reality – it's the world we live in, and we’re ready for it. If you’re ready to push boundaries and be part of something bigger, join #TeamGen.

How We Work? 

Our hybrid work style (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work. 

About the role

Join us at the crossroads of marketing performance, lifecycle retention and growth, user experience, and brand storytelling. As a Senior Content Designer, you’ll drive the words and content solutions that boost acquisition, engagement, upsell, and cross-sell across multiple channels. You’ll pair sharp creative instincts with data-driven iteration to turn ideas into measurable business impact. You’ll foster a positive, collaborative team culture by showing openness, respect, and willingness to support others. We value professionalism, adaptability, and resilience (especially when things get challenging), bringing strong communication skills and a team-first mindset to everything you do. We work hard and smart, focusing on impact, efficiency, and thoughtful problem-solving – all while making sure to have fun and share a few laughs along the way 

About the Team 

You’ll be joining the Customer Success Management Design (CSMD) Team, part of the Marketing, Brand, and Communications organization. We’re a fun, diverse, and collaborative group working at the intersection of marketing and product, partnering closely with both to craft seamless, user-focused experiences. Our work spans email communications and in-product messaging, ensuring users receive the right message, in the right place, at the right time. We’re an impact-driven team that thrives on aligning strategic goals with thoughtful, data-informed design solutions that deliver real value to both users and the business. 

Objectives  

• Drive business through content – Craft high-impact, conversion-focused content solutions by combining marketing best practices, compelling storytelling, and user-centered principles. Ensure every copy decision enhances the overall user experience while aligning with business goals and maximizing performance. 

• Conceptualize & own projects – Drive projects by taking them through all creative stages, including ideation, planning, writing, execution, and QA. Collaborate cross-functionally to define goals, develop creative and practical solutions, manage timelines, and ensure deliverables meet quality standards and business objectives. 

• Optimize for performance – Create multiple content variants for A/B/C testing to evaluate effectiveness. Analyze performance metrics such as open rates, click-through rates (CTR), and conversion rates (CVR), and rapidly iterate based on data insights to continuously improve results. 

• Champion brand principles – Apply foundational brand management principles to content, ensuring not only consistency of voice across products and touchpoints, but also deep alignment with each brand’s distinct values, tone, and purpose, enhancing brand recognition and expression. 

• Foster Cross-Functional Partnerships – Collaborate closely with Content Designers, Product, Brand, Legal, and Customer Success teams to align objecti