Associate Director, Network Audio

Job Description:

The Associate Media Director is responsible for directing, administering, and coordinating the network audio buying group activities.  This individual works with the Director & Managing Director to aid in the establishment of best practices, management of the daily operations of the network audio group and managing and developing staff.  The primary responsibility is to lead and manage all network radio, podcast, and digital audio investments for assigned accounts. The Director oversees team management, vendor negotiations, client contact, ensures quality and accuracy of buys, and tracks performance to meet client goals. 

KEY AREAS OF RESPONSIBILITY 

Media Buying and Execution:  

• Oversee all network, podcast, and digital audio activations for assigned clients 

• Develop CPMs/CPPs for upfront and scatter activity 

• Create RFPs and strategic guidelines based on agency and brand parameters. 

• Review and confirm that all buy parameters are met before submission. 

• Track holistic performance to drive effectiveness in audio. 

• Manage productivity and savings trackers 

• Lead multicultural strategies and goals 

Negotiation and Buying: 

• Lead holistic and campaign negotiations with vendors, ensuring competitive CPMs/CPPs, shares, added value, partnerships, and cost guarantees 

• Lock buys in Media Ocean and monitor resolution of discrepancies to meet billing deadlines. 

• Ensure posts/rerates delivery to clients and monitor ADU’s schedules 

• Monitor partnerships and share deals across campaigns 

• Achieve any multicultural goals 

Client and Internal Relationships: 

• Liaison between buying group, planning and media solutions teams 

• Leads communications with Senior level clients/planning teams 

• Establishes and maintains business relationships with rep and network management 

• Represents dentsu within industry (attending industry functions, joining committees) 

• Establishes and maintains interdepartmental relationships on behalf of Network team 

• Represents Network buying expertise internally and externally 

• Grow business opportunities with current clients 

Strategic Thinking & Leadership: 

• Develop informed investment strategies and integration opportunities for clients.