Director of Marketing Communications and Operations
MicrosoftAbout the role
As the Director of Marketing Communications and Operations, you will establish and lead the center of excellence for all go-to-market (GTM) communications, marketing operations, program management, and budgetary and financial planning for Windows. We are seeking a visionary leader with a creative mindset to drive change and enhancement in the world of Windows Marketing. This individual will be instrumental in shaping innovative strategies and spearheading transformative initiatives that elevate our marketing efforts. With a focus on fostering a culture of creativity and collaboration, the new leader will inspire the team to push boundaries and achieve remarkable results. Their ability to think outside the box and implement cutting-edge marketing communications and operations solutions will be crucial in the success of Windows Marketing and ensuring we stay ahead in a competitive landscape.
The successful candidate will work closely with numerous stakeholders, sponsors, partners at all organizational levels to architect and realize comprehensive strategies aligned with business objectives and to ensure successful project outcomes. This highly collaborative role demands deep expertise in marketing, communications, strategy, project management, and cross-functional leadership. The successful candidate will excel at aligning projects with business objectives in a fast-paced, ever-evolving landscape. This position will drive cohesive and synergistic efforts across various projects and marketing initiatives, ensuring they align with overall business goals. The successful candidate will build, mentor and lead a high-performing marketing team. Foster a collaborative and innovative work environment that encourages continuous learning and professional growth
At Microsoft, we are committed to innovation, inclusion, and collaboration. Our mission is to empower every person and organization on the planet to achieve more. We value integrity, accountability, and respect, and we strive to create a culture where everyone can thrive.
Responsibilities
Marketing Operations
- Drive Windows Marketing operational strategy and establish business rhythms to support the 1, 2- and 5-year vision, with measurable outcomes such as achieving growth milestones, meeting project timelines, and ensuring resource optimization.
- Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment, while leading the Windows Marketing budget cycle, monitoring and tracking budgets, and providing budget forecasting and recommendations
- Oversee the strategic management of PO/Invoice submissions, monthly reporting, forecasting, long-range planning, and annual planning.
- Deliver GTM planning motions, customer journey mapping, lifecycle management, and end-to-end acquisition and retention strategies.
- Report out on monthly industry, competitor and customer insights as well as market trends to educate stakeholders.
- Evaluate market potential and Return on Investment (ROI) of key marketing programs to determine areas of potential investment or divestment.
- Partner closely with Commercial and Consumer Marketing GTM leads to synchronize all marketing, product marketing, and sales activities to ensure a unified approach across the Windows PC ecosystem.
- Partner closely with DPS (Device Partner Solutions), Device Marketing, and GPS (Global Partner Solutions) on prioritized marketing plays and programs.
- Evaluate and recommend new technologies to enhance operational efficiency and marketing effectiveness.
Program Management
- Establish a new centraliz
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