Senior Product Manager, Client Incentive Product

About the team

Our team is responsible for designing and optimizing the Client Incentive Platform, ensuring systematic policy formulation, execution, and performance tracking. We cover enterprise customers across the entire platform, handling short-term and long-term incentives in various business scenarios, while ensuring the accuracy and compliance of all issued rebates and rewards.



Tiktok periodically offers incentives to accelerate the adoption of and investment in Tiktok 's advertising products, and to help partners build new capabilities to serve their customers. These incentives are offered to participating advertisers and advertising agencies where qualified.



Incentives to advertiser and agency participants may include:

- cash payments

- discounts on standard pricing

- Coupons or ad credit used for free impressions/clicks

- access to special inventory



TikTok has built a comprehensive in-house incentive system to drive this effort. Covering the entire lifecycle of client incentives from strategic policy planning and program rollouts to client signup, incentive distribution, and effect analysis, this system empowers TikTok to gain deep insights into regional advertisement markets, advertiser and agency sales strategies, and facilitates strategic collaboration between our strategy teams and global clients.



As a Product Manager for the Client Incentive Platform, you will be responsible for designing, optimizing, and advancing the company’s customer incentive system. You will ensure that all incentive policies are structured, measurable, and contribute to business growth. Collaborating across multiple teams, you will oversee the accurate execution of rebates, rewards, and incentive programs, continuously improving engagement and ROI.



Responsibilities:

- Lead the overall planning and product design of the customer incentive platform, standardizing policy formulation, execution, and tracking.

- Collaborate with strategy teams to design and optimize short-term (promotions, rebates) and long-term (loyalty programs, rewards) incentive strategies and execution plans.

- Manage and enhance the enterprise customer incentive system using data-driven approaches, ensuring incentives align with customer behavior and transaction data.

- Implement systematic improvements to enhance the transparency and automation of incentive policies, optimizing the user experience.

- Develop and manage a performance tracking system, establishing clear metrics to measure incentive effectiveness and drive data-backed decision-making.

- Ensure accuracy in rebate and reward distribution, continuously refining system logic to minimize errors.

- Collaborate with data, finance, risk, and compliance teams to ensure incentive policies are both effective and regulatory-compliant.

- Stay updated on industry trends and competitor analysis, continuously refining incentive strategies to improve customer retention and lifetime value (LTV).