Brand Specialist, Services & Adjacent Products

Do you want to be part of an exciting journey delivering growth across new innovative services and adjacent products for the world’s largest jewelry brand? And are you passionate about working in the intersection of commercial, strategic, and brand related projects to help give a voice to people’s loves? Then this might be the opportunity you are looking for!

 

Play an active role in scaling an important strategic area at Pandora
The Services and Adjacent Products (S&AP) team is run out of our headquarters in Copenhagen and is part of the Global Business Units which sits within Pandora Global Marketing. It is a new and agile team with an ambitious agenda that plays a key role in the company’s growth strategy. The team is responsible for operating and optimizing multiple existing revenue streams, while continuously developing, testing and scaling new ones. 

 

As Brand Specialist of Services and Adjacent Products, you will have the unique opportunity to contribute to accelerate and maximize the growth opportunity behind the existing Services and Adjacent Product business, with the goal of driving additional and profitable revenue for the company, while helping to deliver against Pandora´s vision of becoming the largest and most desirable brand in the accessible jewelry market. 

 

Reporting to the Brand Manager who is responsible for the existing Engraving Service and Adjacent (non-jewelry) Products such as jewelry boxes and premium gift-wrapping, you will experience a wide range of exciting commercial, strategic, and brand driven projects, helping to build a stronger and compelling services and adjacent products offering within Pandora portfolio. 

 

A key focus for this role is on growing and nurturing our current engraving business which, over the past year, has been established as a significant opportunity for Pandora and has seen exceptional commercial performance, while also getting a lot of traction and excitement with consumers, going viral on social media. We have exciting plans for 2024 and we are looking for an ambitious Brand Specialist to help in continuing the growth journey and ensure that we fully capitalize on its massive potential, supporting the Brand Manager to put in place a fit-to-win product assortment & innovation roadmap together with a compelling go-to-market strategy, while continue scaling the business and optimizing its retail execution. 

 

Key responsibilities:

• Work alongside the Brand Manager to grow and optimize the existing Services & Adjacent Products business (especially engraving) to drive topline and profitability in the markets.
• Contribute to develop and implement a strong assortment strategy for engraving, incl. a 3-years innovation roadmap, taking the lead in gathering commercial data, market/competitor trends and consumer insights and turn them into strong strategic plans. 
• Coordinate and manage the go-to-market execution for engraving, creating synergies with the new Pandora Brand & Comms platform, ensuring adequate support/assets are in place and working closely with influencer and social media team to further leverage on the viral trend.
• Support continued upstream innovation across the Services & Adjacent Products portfolio together with the wider team to deliver continued growth in existing initiatives. 
• Continuous reporting and analyses on commercial performance vs targets including providing deep dive analyses on specific commercial topics.
• Deliver input to strategic recommendations, help creating presentations to communicate findings & plans to senior leadership across the business.

 

A strong talent with a solid analytical foundation coupled with a consumer centric mindset
We are looking for a strong talent with an excellent academic track record, a solid analytical foundation and a genuine passion for consumers who thrives in a dynamic, changing, and fast-paced environment. More specifically, you come with:

• Minimum 2-3 years of experience in commercial (marketing/retail) / strategic in-house functions or agencies.  
• Strong analytical foundation based on quantitative and qualitative skills, incl. confidence working with data analysis and commercial insights.
• Great consumer understanding and ability to use consumers insights to address business challenges and drive sales.
• Good knowledge of full marketing mix and passion for crafting best-in-class services/experiences and product offerings.
• Project management experience, managing/executing (parts of) global projects in partnership with cross-functional teams.

 

Skills required: 

• Driven & ambitious, willing to bring a strong personal impact and deliver against targets with a continuous learning mindset.
• Self-motivated with an entr