Head of Brand & Campaigns

SD Worx is a leading European provider of Payroll & HR services with global reach. We have offices in Europe and Mauritius. Our goal? We bring people solutions to life and turn HR into a value source for our clients and their people.

Our people solutions span the entire employee journey, from salary payment to attracting, rewarding, and developing talent. Are you ready to join us?

About the role:

As the Head of Brand & Campaigns, you will be responsible for building and strengthening the SD Worx brand across all our markets. Together with your team and local marketeers, you will develop and execute high-impact, creative campaigns that make a real difference. Reporting to the Brand & Marketing Director, you will oversee brand activation, corporate campaigns, the in-house creative agency, and content excellence. Your role is pivotal in ensuring our marketing initiatives resonate deeply with target audiences while maintaining brand consistency and customer-centric performance.

Which tasks can you expect?

•  Lead Corporate Campaigns & Brand Activation
  Develop and execute creative corporate campaigns that align with SD Worx’s brand and business goals.
  
  - Ensure campaigns are adaptable for local execution while maintaining brand consistency.
  
  - Collaborate closely with local marketing teams to maximize campaign impact and engagement.
  
  - Establish and track KPIs for brand and campaign performance.
  
  - Foster a culture of creativity and innovation, ensuring campaigns stand out and make an impact.
  
• Oversee the Internal Creative Agency
  Work with the Creative Lead (who reports into you) to ensure a high level of creativity and execution in all marketing materials.
  
  - Ensure all campaigns reflect the SD Worx brand visually and in messaging, making marketeers proud and engaging the target audience.
  
  -Support local teams by offering creative services that help them scale their marketing efforts effectively.
  
  - Ensure that campaign creativity is appreciated by our target audiences and makes a real difference in the market.

• Manage Thought Leadership & Expert Content Creation
  Oversee the content team responsible for expert insights, thought leadership, and research-driven content.
  
  - Ensure content is engaging, strategically aligned, and supports local market adoption.
  
  - Work with in-house researchers to develop data-backed content that provides unique insights.
  
  - Manage the challenge of content overload by structuring and prioritizing key messages.

• Drive Brand Performance & Customer-Centricity
  
  - Ensure all initiatives align with SD Worx’s commitment to delivering customer value.
  
  - Develop a deep understanding of our target audiences and ensure all campaigns are customer-centric.
  
  - Work closely with performance marketing to connect brand campaigns with customer engagement.
  
  - Use data and insights to refine strategies and optimize brand impact.

• Collaborate with Key Marketing Stakeholders
  
  - Work closely with the Head of Marketing Operations and Head of Performance & Analytics – both part of the Brand & Marketing team - to ensure seamless execution of brand initiatives.
  
  - Partner with local marketeers to align brand strategies with regional needs and opportunities.
  
  - Foster strong cross-functional collaboration to ensure brand and campaign excellence.

What do you have to offer?

• Experience: 8+ years in brand management, marketing campaigns, or a similar leadership role, preferably in a B2B environment.
• Strategic mindset: ability to balance high-level brand strategy with execution across multiple markets.
• Creative leadership: a strong creative mindset with experience leading impactful, high-quality campaigns.
• Customer focus: strong understanding of target audiences and how to engage them effectively.
• Content expertise: strong understanding of thought leadership, research-based content, and message prioritization.
• Collaboration & influence: ability to work effectively in a decentralized marketing environment.
• Results-driven: experience in setting and measuring KPIs for brand and campaign performance.

What do we have to offer?

• Leaves: all types of leave granted from day 1 (annual leave, sick leave, study leave, maternity/paternity leave, wedding leave, compassionate leave). Eligible for seniority leave after 3 years
• Insurance benefits: Medical insurance fully paid by SD Worx for you and two dependents (children up to 18 years old). Option to upgrade available. You are also eligible to enroll your parents in your me