Chief Marketing, Communications and Digital Officer

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The University of Miami seeks an innovative, thoughtful and forward-thinking chief marketing, communications, and digital officer (CMCDO) to creatively elevate the University’s mission and contributions to the public to expand its global reach. Reporting to the executive vice president for University operations and external affairs, the CMCDO will provide operational and strategic leadership to the Marketing and Communications functions for the University of Miami including UHealth and the Miller School of Medicine. Additionally, the CMCDO will lead communication strategies, advise senior leaders and colleagues on various initiatives to champion the University’s mission, academic offerings, research endeavors, faculty, staff, students, alumni, and host noteworthy events to both internal and external stakeholders. This executive must be a visionary with a deep understanding of traditional and innovative marketing strategies and have a proven track record of creating successful strategic marketing campaigns and initiatives. The CMCDO will be responsible for defining and enhancing the University of Miami and its brands, ensuring key constituents (e.g., students, faculty, staff, and patients) fully understand the mission, overall value proposition and differentiation. They will oversee and develop communication strategies, execute crisis management, media relations, and engagement campaigns, appealing to diverse and unique audiences. Additionally, the CMCDO will lead internal communications and publications. They will elevate the University’s reputation with all stakeholders through a comprehensive marketing plan that is consumer focused and engages across traditional and non-traditional channels. Additionally, s/he will lead the digital strategy, work collaboratively with the executive leadership team to develop and implement communication strategies for the University and its health system, and oversee all organizational messaging.

KEY RESPONSIBILITIES
• Develop a brand positioning/story for the University that is distinctive within the South Florida market and beyond.

• Develop and implement creative, effective strategies to build, promote and protect the University brands that can be tailored to target niche audiences based on college and/or service line needs.

• Develop a brand and consumer engagement/experience that fosters an enduring relationship with future or existing key constituents (e.g., students, patients, and consumers) in a relevant way, resulting in increased loyalty, retention and advocacy.

• Create marketing and communications programs that are highly synergistic and drive engagement with key stakeholders.

• Oversee the planning, development and execution of the organization's marketing, branding, and advertising initiatives.

• Continually analyze changing market dynamics and translate them into actionable strategies to achieve enterprise objectives.

• Introduce consumer-focused insights and direct/digital marketing strategies and initiatives that lead to a deeper understanding of and engagement with current and potential key constituents to drive growth through increased retention and acquisition.

• Lead the University and its health system into becoming the academic and healthcare leader in South Florida and beyond with respect to consumers.

• Increase the brand’s reputation nationally and internationally • Engagement and interaction, through innovative digital strategies, technology advancements (mobile apps, etc., in partnership with the CIO), web enhancements, social media presence and more.

• Develop metrics that demonstrate the ROI of marketing investments across channels. UNIVERSITY OF MIAMI 8 • Build and mentor a cohesive, high-quality marketing organization and leverage agency relationships as appropriate.

• Execute innovative stakeholder communication strategies to educate and inform current faculty, staff and students.

• Educate internal and external constituents about activities and accomplishments, which will drive important improvements in both faculty and staff engagement and patient satisfaction.

• Refine core messaging to ensure organizational consistency in all aspects of communication. • Lead the marketing, communications, and digital