Senior Marketing Manager

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

About Deel Local Payroll, powered by PaySpace

Deel Local Payrol is a leading cloud-native payroll platform, offering scalable and automated payroll solutions across Africa, the UK, and Brazil. As part of Deel, we provide businesses with the tools to manage payroll seamlessly while ensuring compliance in complex markets.

Role Overview

We are looking for a Senior Marketing Manager to drive lead generation and pipeline growth in our regional markets: Africa (with a focus on South Africa), the UK, and Brazil. This role will manage marketing channels, conceptualize and execute multi-channel campaigns, and optimize marketing efforts to drive SQOs.

You will collaborate closely with product, sales, and marketing to develop high-impact campaigns that increase awareness, retention, and engagement for our payroll solutions. Success in this role requires a strong background/understanding in performance marketing, digital marketing, and attribution modeling to measure and refine campaign Performance.

Key Responsibilities

• Lead generation

  • Own and manage marketing channels that drive MQLs generation and conversion, working with a paid media specialist (Google, LinkedIn, Meta), SEO, content, email marketing, and partnerships.

  • Develop and execute demand generation strategies tailored to Africa, the UK, and Brazil, ensuring localization and market relevance.

  • Own and optimize performance marketing budgets by managing spend across paid channels for maximum ROI. Continuously assess performance in conjunction with the paid media specialist, with quarterly reviews to identify what’s working, adjust budgets, and refine funnel focus for sustained growth.

  • Utilize data and attribution modeling to track performance in Zoho CRM, identify trends, and refine campaigns.

• Campaign strategy & execution

  • Work closely with sales teams to align marketing efforts with SQO targets and revenue goals (all tracked in Zoho)

  • Work with cross-functional teams at DLP (compliance, support, product and sales) to conceptualize and implement campaigns that increase brand awareness, retention, and engagement eg Outsourcing, Strategic Business Partners

  • Develop localized messaging and creative strategies for each market.

  • Manage A/B testing initiatives to improve conversion rates.

• Measurement & optimization

  • Define and track key performance indicators (KPIs) for demand generation.

  • Ensure reporting dashboard in Zoho changes are accurately briefed into technical team at Deel Software Solutions.

  • Provide regular reporting on campaign effectiveness and insights to both management and regional sales teams.

  • Leverage insights from performance marketing campaigns to generate high-engagement reports, enabling regional sales teams to prioritize and personalize outreach in an ABM-driven approach.

  • Use marketing automation and CRM tools (e.g.Zoho) to track lead progression and attribution.

  • Occasionally implement tracking updates, ensuring conversion actions are accurately set up across various platforms before being brie