Senior Marketing Operations Manager (USA)
DroneDeployAbout the role
Role Overview
As the Senior Marketing Operations Manager, you will design and run the foundational systems that power DroneDeploy’s go-to-market strategy. Reporting to the Head of Marketing Operations, your primary focus is on the inbound funnel and campaign operations (lead capture, campaign intake, production, and channel reporting). While the Head of Marketing Ops will focus on the outbound funnel and ABM strategy, the two areas are deeply connected so you'll jointly shape both.
This is a senior individual contributor role who will partner closely with the Head of Marketing Ops to build the AI infrastructure from the ground up. You will shape how tools like Marketo, Salesforce, Clay, Claude CoWork, Glean, Gemini and related platforms work together, and you will set the operating standards that Demand Gen Managers, Field Marketers, and BDRs rely on every day.
You will work directly with senior GTM leaders, including the VP of Demand Generation and senior directors in Comms, Business Development, and Revenue Operations. Your strategy is the backbone to their success, so you will be in lockstep on setting strategic priorities and measuring performance.
Work Environment
-
Work from Home: This role is based in the United States. DroneDeploy operates in a remote-first environment. This role works closely with partners across Marketing, Revenue Operations, Sales, and GTM Engineering, so consistent overlap with US-based teams is important.
-
Business Travel: Minimal travel is expected, with occasional domestic travel for team planning, onsite collaboration, or company events.
-
AI tooling: AI is part of how this team operates. This role is expected to lead adoption of AI-powered workflows across the GTM stack, using tools such as Clay, Claude CoWork, Glean, and Gemini to improve campaign execution, data quality, and funnel performance.
Responsibilities
-
Scope and production: collaborate with Demand Gen Managers and Field Marketers in launching marketing programs (emails, webinars, paid ad, event). Manage the intake, define target segments, and build assets in Marketo and related tools
-
AI-powered workflows: lead AI adoption and techstack design (current mix: Clay, Claude CoWork, Glean, Gemini). Beyond streamlining execution, you identity gaps in the funnel and deploy workflows to close them
-
Partner with marketers: translate new, ambiguous go-to-market requests into structured programs and processes, as both the strategist and builder.
-
Database health: partner with Legal to ensure compliance (GDPR, CCPA) and minimize degradation of contactable database
-
Data hygiene: ensure marketing and sales data are complete/accurate to support critical workflows (e.g. account prioritization, lead scoring, routing)
-
Data optimization: design and optimize the infrastructure to support growing lead enrichment and contact acquisition needs from ABM
-
End-to-
Campaign Operations:
Platform Operations
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s