Group Lead, Product Marketing, Audience Marketing

About This Role

Strava is the leading subscription platform at the center of connected fitness, with more than 100 million community members in over 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love, and/or what device you use. Everyone belongs on Strava when they are pursuing an active life.

To further this mission, we’re looking for an experienced Product Marketing expert to lead our ambitious Product Marketing team at a pivotal and exciting time for the organization. In this role, you will play a pivotal role in crafting the success and growth of our product offerings, along with leading our talented Product Marketing team and working closely with cross-functional teams to drive product adoption, retention, and engagement. Reporting to the Head of Audience Marketing, you will be responsible for developing and implementing product marketing strategies, driving growth, and creating a strong brand presence for Strava's products, with a particular focus on the growth of our Subscription service.

For more information on compensation and benefits, please click here

You’re excited about this opportunity because you:

• Are customer-focused. You’ll become a company expert on consumer needs, motivations, and drivers of activation and retention.
• Have a strong marketing mind. You’ll lead the development of messaging frameworks and positioning maps to guide campaigns for target audiences.
• Think creatively. Whether you’re working with our partner marketing team to craft and implement tailored content launches in partnership with some of the world’s leading brands or bringing more value to users via the Strava subscription, you’re on the cutting edge of creative problem-solving.
• Thrive in collaborative environments. You will collaborate with our UX and consumer insights research teams to develop consumer insights that inform the product roadmap and marketing plans, as well as test the effectiveness of your marketing efforts.
• Make things happen. Leading go-to-market plans supporting Product priorities and new innovation (e.g. activation and onboarding experience, activity-related features, Brand partner integrations, the subscription experience), and have skill in finding and maximizing opportunities as they arise.

You will be successful here by:

• Taking an audience-first approach, thinking of the user with every decision you make. You are able to develop an understanding of how best to reach and encourage our users quickly, knowing what data to leverage and how to access and interpret it.
• Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and xrally a broad cross-functional team to a unified vision.
• Weaving marketing expertise and creativity to bring great features to market in both proven and new ways.
• Collaborating at the highest level with product and cross-functional teams to deliver maximum value for Strava users through a highly coordinated experience.
• Embracing ambiguity and change, growing in an ever-evolving environment of business needs and priorities.

We're excited about you because you have:

• 8+ years of professional experience in marketing in a corporate or startup environment
• A proven track record of driving successful go-to-market launches that drive product adoption in a distinctive and memorable way while delivering impact to the bottom line
• Directly managed a person or team
• Fluency with data, including market and segment sizing, forecasting, and marketing efficacy in partnership with Business Growth and Analytics teams
• Fitness industry or Brand Marketing experience a plus but not required
• A BA or MBA or equivalent experience preferred (not required)

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employe