Creative Strategy Lead | Growth Marketing Team

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

About You

As Creative Strategy Lead, you will serve as a leader in driving digital advertising performance through strategic creative planning, innovation, testing, and optimization. You will be responsible for developing, executing and evolving a creative roadmap that serves specific client goals, and you’ll also serve as a subject matter expert for performance creative, actively contributing to the development of DEPT’s Creative Strategy framework. 

You will be responsible for ensuring adherence to brand guidelines and ad platform guidance, while proactively proposing and executing creative tests that help evolve best practices tailored to the brands you work with. You’ll serve as a liaison between Media and Design teams, building strong rapport on both sides through process and documentation to ensure a constant creative feedback loop. 

The ideal candidate has 4+ years experience in growth marketing with a specific focus on Creative Strategy and testing. The candidate should have a proven track record in delivering strategic creative recommendations, loves using data to tell a story, and has a strong understanding of testing methodologies. Project management, problem solving, and ability to work autonomously will be critical. Direct experience managing ad creative across platforms like Google, Amazon, and Meta is strongly preferred. This individual will report directly to DEPT’s Director of Creative Strategy.

You will need to be quick on your feet, able to adapt to an ever changing, fast-paced, growing environment, and handle critical tasks that enable growth for our clients.

JOB RESPONSIBILITIES

• Leadership: Leading creative strategy for large-scale global clients; working directly with media and design teams to execute strategic creative tests (this is a large team with several moving parts at any given time)
• Planning: Crafting creative briefs and working directly with account and creative teams to oversee execution from a strategy perspective. Developing and maintaining a creative roadmap that will support critical client goals.
• Innovation: Leveraging your own expertise and research as well as various agency resources to proactively recommend new strategic creative directions that could unlock growth opportunities. Evangelizing DEPT’s vision of scalable iterations in creative testing in order to improve advertising performance for our clients.
• Creative Testing & Insights: Tracking the progress of creative testing efforts and reporting on trends. Preparing and presenting creative audits to clients through creative performance analysis, competitive research and persona development. Developing and maintaining strategic creative testing roadmaps, forming strong testing hypotheses, and prioritizing tests based upon anticipated impact and past testing results.
• Project Management: Prioritizing creative production requests based on a number of factors (urgency, expected impact, client expectations, client opportunity, etc). Creating an effective feedback loop between teams so that performance signals are consistently infused into new creative production - this necessitates organized documentation and dissemination of all creative performance and tests.
• Client Management: Presenting strong POV to clients on a regular basis to help guide the overall creative strategy for their growth marketing objectives. Build agendas and presentations for weekly calls and speak to proposed strategy, test hypotheses, new insights/learnings, etc. Establishing yourself as a subject matter expert for Creative Strategy.
• Thought Leadership: Producing thought leadership for DEPT Marketing purposes: blog posts, case studies, white papers, webinars. Embracing an up-to-date and continually evolving understanding of performance best practices, best-in-class examples across industries/competitors, and white spaces within digital performance channels.
• Budgeting: Planning and allocating budget and resources s