Head of Investor Content

About the job

Saxo provides the leading online trading platform, connecting investors and traders to global financial markets. Ultimately everything we do is focused on getting curious people invested in the world. We give our clients more opportunities to maximise their money.

As part of this deeply held commitment, we are looking for a Head of Investor Content.

Our content strategy and delivery are the connective fabric between Saxo and our retail investor customers, giving them a broad and deep understanding of the investment landscape. This is more than just brand engagement; this is our mission for everyone to be invested. It is about making sure our customers find the right knowledge at the right time.

As our Head of Investor Content at Saxo, you will be responsible for translating expert investment insights and analysis into compelling, customer-centric investing content, bringing a blend of investment writing, technical investment insight and thought-leadership. You will highlight investment concepts in a relatable and accessible way.

You will be able to move fluidly between the worlds of financial analysts, market economists and customer experience designers, proactively leading conversations about financial market trends and content effectiveness in equal measure. You will manage the content strategy as well as actively writing in-depth investment pieces. Fundamental to your success will be forging strong relationships with key stakeholders and project managing the content plan from ideation through to publication, following through with content measurement, insights and optimization. This is about creating compelling customer experiences delivered via a long-term content marketing plan.

As a FinTech platform that helps curious people to be invested, we are naturally positioned to deliver a comprehensive content offering that brings real added value to our current and future customers. To be successful in this role it will take a curious mindset and a clear passion for the investment landscape.

Responsibilities

• Manage the Investor Content strategy, communicate deadlines with stakeholders involved in content creation, and ensure schedules stay on track
• Align personas and build appropriate relevant content requirements tailored to our key markets
• Design and maintain customer persona and related content strategy
• Coordinate production of in-house content globally using global and local strategists, sales teams and local journey owners​
• Collaborate with leadership team to prioritize content towards target client personas that aligns with the commercial objectives
• Drive the thought leadership agenda proactively by staying up to date on financial markets, scanning for trends, distilling the Investment Team’s analysis, and finding the real hook that connects with our customers
• Evangelize content across the Saxo offices; partner with the local offices and across client journeys, communicating our content strategy clearly, requesting and coordinating timely content inputs, managing publication expectations and closing the feedback loop
• Critically examine the value of the insight we are bringing to customers and to the business, using relevant data metrics, and evangelize our content standards, bringing customer centricity into focus
• Collaborate with stakeholders across the organization who come to content design from different angles—like PR, brand, legal, risk, and more—to facilitate progress and influence direction
• Champion the value of good shareable content among other teams
• Manage multiple projects and deadlines effectively
• Maintain and implement writing guidelines that are in line with our brand and voice

Your Profile

• Demonstrable experience in the area of investments and/or other complex financial instruments – with a solid understanding of financial markets; you enjoy staying up to date with macro, asset class, sector and geographical trends
• Able to move between strategy and hands-on writing and editing; show a clear curiosity for content performance; demonstrate actions that optimize and continuously improving the customer experience
• You understand consumer needs, and can make complex investing concepts straightforward and relevant
• You have a journalistic mindset and are interrogative, confident, and creative. You can comfortably host an interview with senior experts to canvas their views and get to the heart of the story and why it matters
• You are exceptionally organized, able to collaborate and communicate effectively, and can build strong relationships with internal stakeholders
• Collaboration: you are able to create comprehensive briefs to enable subject matter experts and designers to contribute to con