Tradeshow and Marketing Events Administrator

The Tradeshow & Events Administrator will support marketing efforts by coordinating trade shows and events to ensure FANUC America Corporation achieves successful execution and strong lead generation, industry-leading technical content and displays, and a comprehensive evaluation of event effectiveness based on cost, engagement and attendee metrics for future planning.

You need to be highly organized, detail-oriented, proactive, and energetic, with fast-paced environment experience. This role requires efficient and effective event coordination, planning, and execution.

Primary responsibilities will include

• Budget Management:
• Monitor and track marketing budgets by preparing monthly expense reports for all marketing activities to ensure accuracy and alignment with goals
• Procurement:
• Handle purchase requisitions for all corporate marketing-related
• Lead Management:
• Maintain Dynamics Marketing Portal website lead dashboard verifying leads for sales
• Coordinate tradeshow campaigns in CRM and iCapture tool to track leads from tradeshow
• Analyze leads after tradeshows including identifying demographics on tradeshow leads, including find primary industry, distance traveled, key accounts, etc.
• Maintain data standards and integrity, including managing data for marketing communication activities on all platforms
• Upload of contacts in CRM

• Tradeshow & Event Support: Assist with planning and executing more than 20 corporate tradeshows and events each year, ensuring smooth coordination and Key tasks include:
• Securing booth space, reserving hotel room blocks, and registering
• Managing timelines and key milestones for each event
• Preparing staffing plans and coordinating hotel reservations for participants
• Working with Finance to ensure compliance with reimbursement policies by location
• Supporting budget planning and expense tracking for tradeshows
• Managing inventory of tradeshow attire through the FANUC e-store
• Communicating all essential event details to all attendees
• Coordinating with project managers to order utilities and labor from general contractors
• Preparing detailed show manuals and scheduling online training sessions for major events
• Obtaining API details from show management and working with lead vendors to configure and update lead forms for accurate and timely lead communication
• Reviewing and validating invoices from show management and contractors before submitting payment requests
• Submitting payment requests and coordinating with Finance on payment
• Leading and supporting select tradeshows, internal events, and customer-focused events as needed
• Support lead management system operations, including data cleanup, lead assessment, and process optimization, etc.
• Provide support for marketing initiatives beyond event coordination, including special projects and additional duties as assigned
• Travel for trade show and event participation for department support optional (~15%)

 Ideal candidate will have the following experience and education

• Bachelor’s degree or Associates degree in business, Business, Communications, Marketing or related field with relevant experience
• Proven proficiency in Microsoft Windows, MS Office Suite (Word, PowerPoint, Excel), along with strong skills in web-based applications
• Demonstrated ability to manage administrative tasks and organize workflows efficiently while handling and prioritizing multiple projects simultaneously
• Perform sales support activities, including submission tracking, approval coordination, and finder’s fee payment processing for ASI and Employee programs
• Demonstrated ability to work effectively with cross-functional teams and business units
• Willing to work overtime when required to meet special/critical deadlines

Preferred Qualifications

• 1+ year of experience planning and coordinating business
• Experience in the manufacturing or automotive industry and/or prior FANUC exp