Senior Digital Content Specialist-Website

Overview

The award-winning Las Vegas-Clark County Library District is currently hiring for a Senior Digital Content Specialist-Website with the Branding and Marketing Department, focusing on the development and maintenance of our public-facing website—TheLibraryDistrict.org—along with the mobile app and employee intranet. 

 

The website is the digital front door to the Library District — our 26th branch — open 24/7 to serve the community and attract new users who may not realize how libraries have evolved in the digital age. Managed by the Branding & Marketing Department (BAM), the website is a vital marketing and communications platform that helps shape our brand, drive engagement, and connect people to the full spectrum of library services and resources.

 

In this role, the Senior Digital Content Specialist-Website serves as the District’s webmaster and plays a strategic part in shaping online content and user experience. This position collaborates with all departments to ensure timely and effective web content. The Senior Digital Content Specialist-Website works directly with our website host, BiblioCommons, and the IT Department, and also oversees both the Library District’s mobile app and Voyager, our employee intranet—an essential internal communications platform for all staff.

 

GENERAL SUMMARY

Under the general supervision of the Branding & Marketing Director, the Senior Digital Content Specialist-Website supports the marketing and communication goals of Las Vegas-Clark County Library District through the development of new and dynamic content on the Library District’s website. This position promotes and enhances awareness of the Library District’s brand and online reputation through digital content management, and Search Engine Optimization (SEO). The Senior Digital Content Specialist-Website leverages web analytics tools to improve key performance indicators, including: increasing new website users, increasing dwell time on the website to decrease bounce rate, increasing social media engagement, broadening audience demographics, and increasing mobile app downloads. This role also manages and maintains content on the employee intranet. The Senior Digital Content Specialist-Website drives effective content marketing campaigns that reach the widely varying customer demographics that comprise the Library District’s service area.     

 

Description of hours and wages:

The pay range for this position is $99,876 to $133,844 per year. Pay typically begins at the minimum of the pay range, and employees are eligible for annual merit and COLA  increases per District policy.

 

This is a full-time (40 hours per week), FLSA exempt position.

 

Application Deadline:

The application deadline for this position is 11:59 p.m. on Thursday, October 16, 2025. To be considered for this position, applications must be submitted prior to this deadline.

 

We anticipate interviewing for this position on or around October 30, 2025.

Responsibilities

ESSENTIAL DUTIES & RESPONSIBILITIES: 

Develops and executes the Library District's web content strategy and maintains standards, including UX and UI considerations, to ensure Web Content Accessibility Guidelines (WCAG) are met and provide equitable accessibility and engagement for all users.

Works in close partnership with the Senior Digital Content Specialist-Social Media to coordinate web and social media initiatives to drive traffic, engagement, and conversions across these two critical external communication tools.

Audits and maintains inventory of all website content and updates using a content management system (CMS) and coordinates updates for accuracy, accessibility, and SEO compliance .

Analyzes and translates both quantitative and qualitative data into recommendations and plans for creating and revising content marketing, SEO, and website functionality.

Implements an editorial calendar to plan specific, timely marketing campaigns on the Library District’s website and mobile app.

Manages and maintains content on the employee intranet to ensure timely, accurate, and engaging internal communication, and collaborates with departments to support information sharing and staff engagement.

Collaborates with BAM team members to develop and create video, photos, graphics, and copy, and manages all content published on the Library District’s website.

Monitors industry best practices, and compiles and analyzes metrics for inclusion in monthly trend reports. 

Monitors and responds to customer reviews, surveys, and concerns to improve user satisfaction and support a positive digital customer exp