Senior Director of Business Development

Your experience matters 
Copper Springs East Behavioral Health is part of Lifepoint Health, a diversified healthcare delivery network with facilities coast to coast. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. As a Senior Director of Business Development  joining our team, you’re embracing a vital mission dedicated to making communities healthier ®. Join us on this meaningful journey where your skills, compassion and dedication will make a remarkable difference in the lives of those we serve.

How you'll contribute
A Senior Director of Business Development who excels in this role:

• Implements and directs the hospital's business development processes.
• Plans, directs, and coordinates the identification of and outreach to potential patient referral sources.
• Maintains positive, ongoing relationships with identified referral sources.
• Monitors community trends to identify needs for new services and programs.
• Develops and analyzes metrics to assess the effectiveness of business development strategies.
• Conducts ongoing market and competitor analyses.
• Hires, trains, and oversees hospital business development representatives.
• Performs additional duties as assigned by the Vice President of Business Development.
• Develops the hospital's comprehensive business development plan in collaboration with the CEO and senior hospital leadership.
• Hires, trains, evaluates, and develops business development personnel, establishing accountability measures to assess performance and activity levels.
• Develops referral source target categories and prioritization strategies; utilizes 360-degree feedback and other methods to evaluate referral source relationships.
• Identifies key performance metrics and creates reports that analyze and communicate the effectiveness of business development efforts.
• Takes an active role in defining the hospital's market area, assessing community needs for specific programs and services, and monitoring market competition.
• Develops the annual business development budget and establishes processes to measure the effectiveness of marketing expenditures.
• Develops and implements community workshops and seminars, as appropriate.
• Collaborates closely with the Care Coordination Department on data collection, referral source tracking and follow-up, call quality, and outcome assessments.
• Ensures marketing materials and collateral effectively communicate key messages and meet quality standards.
• Conducts weekly audits for designated hospitals, including referral source reviews, Salesforce activity audits, month-end report reviews, and quarterly business development plan evaluations.
• Identifies trends and growth opportunities within targeted markets.
• Provides on-site training and support to newly hired Directors of Business Development, including travel as required.
• Supports new site development initiatives as directed by the Vice President of Business Development.
• Conducts targeted outreach to ID sites as directed by the Vice President of Business Development, including travel as required.

What we’re looking for

Education:

• Bachelor’s degree in marketing, business administration or related field.

Licenses/Certifications:

• Valid driver’s license and a favorable Motor Vehicle Report (MVR), along with proof of insurance when using own auto.
• Must show proof of automobile insurance.
   

Skills & Experience:

• Previous experience in health care business development required. 
• A knowledge of psychiatric and chemical dependency treatment principles is preferred.
• Must currently be employed as a Director of Business Development at a Springstone location. 
• Must have demonstrated success in current role and ability to effectively communicate across disciplines.

Schedule: Full-time

Why join us 

We believe that investing in our employees is the first step to providing excellent patient care. In addition to your base compensation, this position also offers: 

• Comprehensive Benefits: Multiple levels of medical, dental and vision coverage for full-time and part-time employees.

• Financial Protection & PTO: Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.

• Financial & Career Growth: Higher education and certification tuition assistance, loan as