Director, Brand Marketing

 

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

 

At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing. 

 

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers. 
 

 

Position  Summary:
This second-line leadership role reports to the Head of Marketing and leads the US Atrium / Pure Encapsulations HCP Marketing team, shaping the strategic vision and long-term goals for the brands. You’ll champion the brand vision, ignite innovation, and drive measurable outcomes through bold strategy, digital-first thinking, and data-informed decisions. The role requires strong internal and external partnerships with media, sales, and finance to activate seasonal promotions and grow the HCP business. You’ll lead a passionate team and foster a culture of high performance and continuous learning in our Bridgewater, NJ location. #LI-Hybrid #LI-DL1

 

Key Responsibilities:

• Lead the development and execution of ATRIUM marketing vision and strategy including target patient identification, brand positioning, and brand character development.
• Drive innovation and renovate current marketing strategies to boost brand performance.
• Work with US collaborative partners to embed the brand Plan, and through your team, partner on local execution.
• Establish effective frameworks, metrics, and strategies for brand building and channel marketing.
• Provide thought leadership by staying current with evolving online media and technology as well as competitive activity and trends.
• Leverage digital tools and innovative technologies to enhance delivery and effectiveness, using data and performance insights to continuously optimize learning outcomes and ensure programs remain at the forefront of industry standards.
• Collaborate closely with cross-functional teams to align training strategies with business goals, using technologies and analytics to measure impact and drive continuous improvement.
• Demonstrated ability to translate data into actionable insights, effectively using digital tools and technologies to improve outcomes. A strong understanding of emerging digital trends and their relevance in a modern, insight-led workplace is essential.
• Manage and leverage the creative capabilities of external agencies to build brands and channel strategies. This includes the full range of marketing mix (traditional, digital) and customers (consumers, retailers, HCPs).
• Manage the marketing budget.
• Ensure that the team establishes clear performance tracking and diagnosis system and rapidly develop action plans for course correction.
• Identify new capabilities that enable competitive advantage and enhance leadership and product usage for appropriate customers across all Marketing Brands and Customers.

 

Key Relationships:

• Internal - US HCP-led Businesses LT, ATRIUM Sales Management and teams, Sales Operations, Human Resources, Demand Planning, and Finance, et al.
• External - KOLs, HCPs, Strategic Accounts, Professional Societies, Market Research vendors.

 

Experience and Education Requirements:

• Demonstrated leadership experience driving strategic initiatives, building and managing high-performing teams, and influencing cross-functional stakeholders to deliver measurable business impact.
• 10+ years’ experience in commercial roles with increasing responsibility, including 7+ years in specialty product marketing and launch experience in US and ex-US markets.
• Proven success in HCP-endorsed medical nutrition mar