Jobs and Careers

Director of Communications & Marketing

United Statesfull_timeVerifiedPosted 29 Apr 2025

About the role

STATEMENT OF PURPOSE: The purpose of a job description is to outline the essential functions unique to a particular job within a specific department. Job descriptions are used to recruit, train, and evaluate employees. JOB TITLE: Director of Communications and Marketing REPORTS TO: Superintendent FLSA STATUS: Exempt JOB SUMMARY: The Director of Communications and Marketing will oversee, coordinate, and participate in the development of marketing strategies and products for the organization. They will oversee all communications involving the organization including the development and implementation of a communications strategy and a broad and diverse range of business and marketing communications.ESSENTIAL FUNCTIONS:This job description should not be interpreted as all-inclusive. It is intended to identify the essential functions and requirements of this position. The incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this job description.

Directs and implements the organization’s advertising and promotional activities.
Oversee activities and events to promote student recruitment and enrollment to garner prospects through calls, emails, texts, newsletters, flyers, tours, special programs, etc.
Analyzes target market information to identify and recommend effective marketing approaches.
Identifies new market segments that will increase student enrollment.
Assists with creating communication strategy to promote recruitment and enrollment events.
Prepares effective advertising campaigns based on market research.
Collaborates with senior executives to develop recruitment plans for the District.
Forecasts, drafts, implements, and oversees the Marketing and Communications department’s operating budget.

Develops and implements a communications strategy for the District that builds and maintains a positive corporate brand.
Oversees communications and branding in various online and print platforms such as LinkedIn, Twitter, Facebook, and industry magazines.
Oversees the development and maintenance of the corporate website including methods to deliver message, ease of navigation, and clarity of information; ensures that all content is current, relevant and brand consistent.
Provides consistent and timely information to employees, families, and other school stakeholders through various communications programs.
May be assigned by the Superintendent to act as District spokesperson and to respond to members of the media in a timely manner; under the direction of the Superintendent, composes and distributes press releases as needed.
Develops and maintains positive professional relationships with various members of the media.
Assists executive leadership in developing presentations, speeches, and other important corporate messages.
Provides suggestions concerning graphics, clarity, distribution, and press releases to Finance and Accounting departments for preparation of the corporation’s annual report.
Develops, composes, distributes, and implements policies to enhance the efficiency of the marketing/communications department and to further develop the building and maintaining of a positive corporate brand.
Assists with the enrollment, registration and re-enrollment processes and procedures.
Performs other related duties as assigned.