Marketing Director

Department: Marketing

Employment Type: Full Time

Location: Texas

Description

The Marketing Director is a strategic leader and brand champion, driving Pfluger’s marketing vision to elevate its industry presence and business growth. This role steers high-impact marketing initiatives, ensuring alignment with firm-wide goals while fostering innovation in brand positioning, digital engagement, and business development support. As a key member of the leadership team, the Marketing Director influences company-wide strategy, strengthens industry relationships, and ensures marketing efforts amplify the firm’s reputation and impact. In addition to leading branding and communication strategies, this individual mentors and empowers the marketing team, cultivating a high-performing, forward-thinking department that fuels the firm’s long-term success. This role places a strong emphasis on expanding Pfluger’s presence in the K-12 and Higher Education marketings and on developing scalable marketing systems, frameworks, and processes that support sustained growth. 

Role & Responsibilities

Leadership & Organizational Alignment

• Embody Pfluger’s core values. Consistently demonstrate the principles of Do What’s Right, Build Synergy, Make a Difference, and Never Settle in all professional activities.
• Serve as a key leader on the leadership team within the organization, leading and/or contributing to strategic initiatives and the advancement of the firm.
• Work closely with the leadership team, project teams, and other departments to ensure marketing efforts support business objectives and project goals.
• Partner with Managing Principals and business unit leaders to develop and execute targeted marketing strategies that align with both firm-wide objectives and individual business development and brand awareness goals.
• Collaborate with the People & Culture team to develop internal communication strategies that allow employees to align with the firm’s mission and act as brand ambassadors.

Marketing Strategy & Brand Management

• Establish and implement marketing goals and strategies that align with firm-wide goals. Ensure consistency in Pfluger’s storytelling and brand presentation.
• Ensure the integrity of the firm’s brand across all marketing materials, presentations, and digital platforms. Lead strategic messaging and branding initiatives.
• Champion AI-driven marketing and automation strategies, including prompt engineering, to enhance content development, audience engagement, and brand storytelling.
• Develop and manage the marketing budget and allocate resources effectively to ensure optimal campaign success and brand initiatives.
• Build scalable marketing systems, tools, and processes that enable efficient execution, cross-functional alignment, and long-term growth. 
• Track marketing KPIs and analytics to evaluate effectiveness, optimize campaigns, and support data-driven decision-making, including the use of dashboards and performance reporting tools. 

Digital Marketing & Analytics 

• Oversee the firm’s website, including content updates, SEO strategy, and performance optimization. 
• Lead social media strategy, content planning, scheduling, engagement, and analytics reporting. 
• Develop and manage digital advertising campaigns (Google Ads, social media platforms, and industry channels) to drive visibility and ROI. 
• Monitor digital marketing performance using analytics platforms and make optimization recommendations based on data trends. 

Business Development & Market Positioning

• Support firm-wide and market-based business development efforts and monitor ROI for marketing initiatives, ensuring data-driven decision-making in campaign performance and lead generation.
• Lead the RFQ development process and provide strategic support to interview teams, ensuring alignment with brand messaging and overall marketing strategy. Optimize the RFQ and interview assets and process through data analytics.
• Enhance RFQ responses through strong positioning, compelling messaging, and collaboration with project teams to ensure accuracy and alignment with target markets. 
• Oversee firm participation in industry conferences, presentations, and networking events, ensuring alignment with marketing and business development goals. Cultivate relationships with key industry associations, education leaders, and community organizations.
• Lead the strategic management and optimization of the firm’s client relationship management (CRM) system, ensuring data integrity and leveraging insights to drive business development initiatives and enhance client engagement.